Role Description
The Mid-Market Account Executive is responsible for driving new business development with Mid-Market accounts—organizations with between 500 and 5,000 employees. This role focuses on identifying potential clients, managing the sales process, and closing deals to meet and exceed revenue targets. The Mid-Market Account Executive will play a critical role in expanding our client base and establishing long-term relationships with key decision-makers in growing companies.
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Lead Generation:
Identify and target potential Mid-Market clients through various lead generation strategies, including networking, referrals, and market research.
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Sales Process Management:
Drive the entire sales cycle from initial contact through to closing, ensuring alignment with client needs and company objectives.
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Client Engagement:
Develop and nurture relationships with key stakeholders and decision-makers within Mid-Market accounts to understand their needs and present tailored solutions.
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Solution Presentation:
Demonstrate the value of our products or services through effective presentations and proposals, addressing client-specific challenges and opportunities.
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Market Intelligence:
Stay informed about industry trends, competitive landscape, and emerging opportunities to enhance sales strategies and approach.
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Collaboration:
Work closely with internal teams, such as marketing, product management, and customer support, to ensure a seamless client experience and effective solution delivery.
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Reporting and Documentation:
Maintain accurate records of sales activities, pipeline status, and forecasts using CRM systems, providing regular updates and insights to management.
Qualifications
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Bachelor’s degree in Business Administration, Marketing, or a directly related field
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3+ years of B2B sales experience
Requirements
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3+ years of experience focused on acquiring and managing Mid-Market accounts
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Proven track record of meeting or exceeding sales targets and closing deals within the Mid-Market segment
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Strong understanding of sales processes, methodologies, and best practices
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Excellent communication, negotiation, and presentation skills
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Ability to build and maintain strong relationships with key decision-makers
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Experience in subscription, SaaS, professional services, or learning and development
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Proficiency with CRM software (e.g., Salesforce) and sales analytics tools
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Strong problem-solving skills with a strategic mindset and the ability to adapt to evolving market conditions
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Demonstrated success in managing multiple accounts and projects simultaneously
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Ability to work independently and as part of a team in a fast-paced environment
Benefits
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Medical, dental, and vision insurance
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HSA
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Employee stock purchasing program
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401(k)
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Paid time off
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Holiday pay
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More details available at
franklincoveybenefits.com