Role Description
The Marketplaces Sales Manager is responsible for managing and optimizing our presence on Walmart, Amazon, and TikTokβs online marketplaces, ensuring product accuracy, availability, and profitability. This role will own day-to-day operations on all three accounts (e.g., item setup, catalog hygiene, promotions, reporting) and will also handle listing maintenance, inventory coordination, and performance monitoring. Additionally, the role will develop and maintain sales and inventory forecasts by SKU, based on historical sales trends, promotional activity, and growth targets.
You will work closely with Sales, Marketing, Supply Chain, and Finance to drive revenue, deliver an excellent end-customer experience, and maintain strong marketplace compliance.
Key Responsibilities
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Walmart Marketplace Management
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Work with Director of Sales on management of Walmart Marketplace including item setup, catalog maintenance, listing optimization (content, images, attributes), and compliance with Walmart policies and brand standards.
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Analyze weekly business performance, tracking WoW trends, SKU-level drivers, and key KPIs (traffic, conversion, sales, margin, returns, OOS, chargebacks) to identify risks and growth opportunities.
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Create purchase orders, manage inventory and fulfillment operations, including in-stock rates, WFS (Walmart Fulfillment Services) performance, replenishment planning, and issue resolution.
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Oversee pricing strategy and Buy Box ownership, ensuring competitiveness, monitoring incentives, and identifying assortment gaps in partnership with Sales and Marketing.
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Plan, execute, and optimize promotions and Walmart-specific campaigns, including performance tracking, promo setup accuracy, and identification of new opportunities.
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Maintain catalog and listing health by resolving suppressed/unpublished SKUs, improving content quality, monitoring Pro Seller status, and ensuring operational accuracy across orders, payments, and reporting.
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Generate actionable insights from analytics (Search Insights, growth reports, ratings & reviews) and collaborate cross-functionally with Marketing, Sales, and external programs (e.g., creators) to drive continuous improvement.
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Amazon FBA Support
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End to end ownership of setup, optimization, forecasting and maintenance of Amazon FBA listings, ensuring alignment with Walmart assortment where appropriate.
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Assist with FBA inventory planning and replenishment, working with Supply Chain to avoid stock-outs and overstock.
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Monitor Amazon performance dashboards (e.g., account health, listing status, suppressions, policy violations) and help resolve issues promptly.
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Track and provide monthly data and present on Monthly Business Review call including but not limited to sales performance, traffic, margin impacts etc.
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Coordinate changes to content, pricing, and promotions across Amazon and Walmart to ensure consistency while honoring channel strategies.
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TikTok Shop & Emerging Marketplaces
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Support setup and optimization of gaming accessory listings on TikTok Shop, including product content, pricing, and basic promotional activities.
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Collaborate with Marketing on creator/influencer-driven and short-form video commerce opportunities within TikTok Shop.
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Assist with operational workflows for TikTok Shop and other emerging marketplaces (order flow, inventory sync, returns) in partnership with internal teams and partners.
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Contribute to testing and onboarding of additional marketplace platforms as the business expands.
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Operations, Compliance & Reporting
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Maintain accurate product data, including UPCs, dimensions, costs, and logistics details across systems and feeds.
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Partner with Finance and Sales to validate fees, chargebacks, and marketplace deductions and support dispute resolution where applicable.
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Identify and resolve listing errors, content mismatches, and system issues in collaboration with internal teams and marketplace support.
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Build and maintain regular reporting on marketplace performance, highlighting risks, opportunities, and recommended actions.
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Stay current on marketplace policies, tools, and best practices; proactively share updates with key stakeholders.
Qualifications
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2β4+ years of hands-on experience managing marketplace accounts, ideally including:
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Direct experience with Walmart Seller Center / Walmart Marketplace.
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Direct experience with Amazon Seller Central and Amazon FBA.
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Proven experience managing product catalogs, listings, and marketplace operations (ideally 50β500 SKUs).
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Strong proficiency in Excel/Google Sheets (VLOOKUP/XLOOKUP, pivot tables, basic formulas) and comfort working with large data sets.
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Solid understanding of marketplace performance metrics (traffic, conversion, Buy Box, ASP, fees, etc.).
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Strong attention to detail, organizational skills, and ability to manage multiple priorities and deadlines.
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Excellent written and verbal communication skills; able to work cross-functionally with sales, marketing, and operations.
Preferred Qualifications
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Experience in gaming accessories, consumer electronics, or closely related categories.
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Hands-on experience with TikTok Shop or other social commerce platforms.
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Experience with other marketplaces (e.g., eBay, Target Plus, Best Buy, regional marketplaces) is a plus.
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Familiarity with marketplace/PIM/feed tools (e.g., ChannelAdvisor, CommerceHub, etc.).
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Exposure to Walmart Connect, Amazon Advertising, and/or TikTok advertising tools with basic campaign reporting.
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Basic understanding of demand planning or inventory management for e-commerce channels.
Necessary Skills
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Ownership & Bias for Action: Takes responsibility for results, follows through, and escalates when needed.
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Data-Driven: Uses data to spot issues, prioritize opportunities, and measure impact.
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Structured Problem Solver: Systematically troubleshoots listing, policy, and operational issues.
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Collaborative: Works effectively with Sales, Marketing, and Supply Chain to align on priorities.
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Player-Centric Mindset: Understands the gamer and ensures our marketplace presence reflects their expectations.
Within 1 Month You Will
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Understand role scope, key stakeholders (Sales, Marketing, Supply Chain, Finance), and core marketplace metrics (traffic, conversion, Buy Box, OOS, fees).
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Gain access to Walmart Seller Center, Amazon Seller Central/FBA dashboards, TikTok Shop, and internal reports; learn basic SOPs for item setup, content changes, and issue escalation.
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Learn our gaming accessories portfolio, hero SKUs, and how assortment/content differ across Walmart, Amazon, and TikTok.
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Execute simple listing edits and catalog hygiene fixes (titles, bullets, attributes, minor image updates) with guidance.
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Pull and structure basic weekly reports (sales, traffic, OOS, key issues) for a defined set of SKUs across marketplaces.
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Assist with a small number of Walmart item setups, Amazon listing checks, and TikTok Shop listing updates under supervision.
Within 3 Months You Will
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Independently manage Walmart catalog and item setup, ensuring accurate, compliant listings with proper variations and rich content.
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Monitor and act on core performance levers on Walmart (pricing, Buy Box, assortment gaps, conversion) and recommend actions to Sales and Marketing.
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Support Amazon FBA inventory planning and listing health (suppressions, policy flags), and present a simple monthly Amazon performance summary for MBR.
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Set up and maintain accurate TikTok Shop listings, supporting basic promos and creator/influencer programs with correct SKUs and offers.
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Maintain accurate product data (UPCs, dimensions, costs, logistics) and support Finance/Sales on validating key fees, chargebacks, and deductions.
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Own a regular reporting rhythm (weekly snapshots, monthly summary) highlighting marketplace performance, risks, and recommended actions.
Within 9 Months You Will
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Systematically optimize priority SKUs across Walmart, Amazon, and TikTok using data (CTR, CVR, returns, reviews) and run structured tests on content and promotions.
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Provide data-driven assortment recommendations by marketplace (hero focus, underperformer fixes/phase-outs, new bundles/platform-specific offers).
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Coordinate cross-channel changes to content, pricing, and promos to keep Walmart and Amazon aligned while respecting channel strategies.
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Lead day-to-day resolution of operational, listing, and compliance issues; reduce recurring chargebacks/fees by addressing root causes.
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Improve and document SOPs/checklists for marketplace operations, delivering at least 2β3 meaningful process/reporting/automation improvements.
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Act as a go-to internal contact for Walmart Marketplace, Amazon FBA operations, and TikTok Shop basics, communicating clearly and collaboratively with all stakeholders.