[Hiring] Market Development Manager @Land O'Lakes

Role Description

The Market Development Manager is the key contact point of retail sellers and farmers to create demand for WinField United Proprietary Brands, and other strategically important initiatives in partnership with our vended suppliers. This position will also be responsible for providing agronomic training and technical support, leveraging local insights and expertise to support retail sellers and growers.

• Allocate 75% of work hours to customer-facing activities.
• Dedicate 25% of work hours to supporting Field Trial Initiatives, Answer Plot, and Technical Marketing support.
• Demonstrate and effectively use all associated digital tools including Microsoft suite, SharePoint, and basic data analytics tools.
• Work closely with internal Agronomists and the Marketing Team to develop and share strategic messaging with the retail network.
• Convey agronomic and market insights from the retail level.
• Collaborate with Account Managers and Customer Service Specialists to support retail partners.
• Ensure strong customer and product planning, demand creation, and alignment at the retail level.

Qualifications

• Bachelor’s degree in agriculture.
• Minimum of 5+ years of agronomic or sales experience with direct customer contact.
• Individuals with a 2-year diploma in agriculture and extensive industry experience will be considered.
• Ag retail experience, or experience working with ag retail partners, is considered an asset.
• A keen interest in agronomy and a passion to help independent ag retailers succeed.
• Proven ability to interact well with customers, suppliers, employees, and management.
• Ability to create and present interesting, informative, and educational technical presentations.
• Experience in data analysis is considered an asset.
• Ability to effectively work independently in a remote environment while maintaining a collaborative virtual team relationship.
• Proven ability to solve and resolve issues quickly and effectively.
• Demonstrated computer skills in Microsoft products (Outlook, Word, Excel, PowerPoint).
• Able to lift 50 lb. bags, climb on and off farm machinery, walk and work in field plots.
• Daily travel, extended hours, and overnight travel required.

Benefits

• Comprehensive benefits package including medical, dental, vision coverage, disability coverage, critical illness, and life insurance.
• Retirement program with generous matching employer contributions.
• Maternity top-up benefits.
• Employee Assistance Program.
• Eligibility for Annual Variable Incentive Pay based on company performance.

Company Description

Join WinField United Canada and help us build vibrant agricultural communities!