Role Description
Own retail execution excellence and customer growth within the off-premise channel. Partnering closely with our distributors, youβll build strong key account relationships, drive merchandising and POS standards, and lead brand education to deliver off-premise performance for the state.
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Retail territory (DMA)
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Key retail accounts
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Statewide off-premise merchandising and execution standards
Key Responsibilities
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Deliver retail execution (shelf, display, distribution, programming)
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Manage distributor and merchandising execution
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Build robust off-premise customer relationships
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Deploy activation strategies that grow customer and consumer connection to our brands
Key Accounts
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Actively nurture relationships with key accounts and be available for account visits
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Use a key account list aligned with our distributor partners to build and develop positive relationships
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Identify business opportunities within accounts (pricing, execution, activation, etc.)
Pricing & Merchandising
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Provide input on strategic pricing opportunities identified in the field
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Manage statewide merchandising
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Coordinate with distributors to plan and execute off-premise blitzes based on strategic priorities
POS & Compliance
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Develop and ensure compliance with the statewide merchandising process and strategy
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Supply POS materials to distributor partners
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Own off-premise execution standards and insights, providing regular updates to distributor off-premise teams
Insights & Brand Education
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Present or facilitate presentations of key insights, holding distributors accountable to execution standards in market
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Facilitate and lead brand education for distributor off-premise sales teams
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Support goal planning, incentive development, and focus week / blitz management in the off-premise
Success Measures
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Shelf/display compliance
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Retail growth
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Execution quality
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ROS acceleration and improvement
Qualifications
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4β7+ years in sales or retail account management
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Experience in off-premise / retail environment (e.g., grocery, liquor chains)
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Exposure to merchandising or in-store execution standards
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Strong understanding of category management and shopper behavior
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Experience working with distributor reps and merchandising teams
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Data-driven mindset (execution tracking)
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Bachelorβs degree preferred
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Category/retail training a plus
Benefits
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Highly competitive Rewards and Benefits package
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Healthcare benefits
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Retirement benefits
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Short-term and long-term disability coverage
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Basic life insurance
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Wellness benefits
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Industry leading parental leave