[Hiring] Manager - New Business @Scholastic

Role Description

Help Schools Build Stronger Readers

Scholastic is seeking a Manager of New Business to help lead our team grow and expand our Book Fair business. In this role, you will work with our New Business Consultants to drive bookings, maximize the performance of every fair, and build long-term partnerships that support student learning and literacy development.

Scholastic Book Fairs are wondrous in-person experiences that empower kids to discover books for themselves. Taking place in schools and rooted in Scholastic’s greater mission to use the power of books for the betterment of all kids, Fairs bring entire communities together.

We’re here to deliver an experience that inspires kids toward greatness. In everything we do, we are committed to ensuring every kid, parent, caregiver, teen/tween, book fair organizer, and employee feels seen, respected, and welcome as part of the Scholastic Book Fairs family.

If you enjoy leading and motivating people, uncovering opportunities, influencing decisions, and driving measurable results, this is an opportunity to join the Scholastic team and support Scholastic’s mission of helping children become lifelong readers and learners.

The Manager of New Business leads and coaches a team of New Business Consultants responsible for acquiring new schools and districts. This is a hands-on, execution-focused role centered on:

• Coaching
• Performance management
• Pipeline discipline
• Consistent delivery against team goals

This leader drives results by executing defined new business strategies, reinforcing strong sales fundamentals, and holding reps accountable to:

• Prospecting
• Pipeline quality
• Conversion standards

Success is measured by:

• Predictable goal attainment
• Healthy pipelines
• Rep execution
• Sustained growth in new accounts

This role requires experience leading a multi-level sales team, strong coaching and leadership development capabilities, and the ability to analyze performance data and translate insights into action. This is a remote/home-based role that collaborates closely with cross-functional teams.

Responsibilities

• Execute established new business strategies and operating plans by translating assigned team revenue and fair count targets into clear individual goals, activity expectations, and execution standards.
• Own delivery of team level results by closely monitoring rep performance, identifying gaps early, and taking corrective action to ensure consistent achievement of goals and KPIs.
• Coach, mentor, and develop New Business Consultants through disciplined, hands-on leadership while owning team pipeline health and forecasting accuracy.
• Reinforce a coaching-first approach focused on skill development, performance management, and execution consistency.
• Lead execution of prospecting efforts across new schools and districts by coaching research-driven outreach and messaging aligned to school and district priorities.
• Partner with Sales Operations, Marketing, and Enablement to support execution of new business initiatives at the team and rep level.
• Support onboarding and ramp execution for newly hired New Business Consultants to ensure timely productivity and performance readiness.
• Set clear expectations for prospecting activity, pipeline discipline, deal strategy execution, and conversion standards.
• Conduct regular pipeline, call, and deal reviews to improve opportunity quality, velocity, and close rates.
• Drive consistent CRM and reporting discipline and provide clear forecast inputs, risks, and insights to the Director of New Business.

Qualifications

• Extensive experience leading multi-level sales teams with a focus on new business acquisition.
• Strong coaching and leadership development capabilities.
• Deep understanding of prospecting, pipeline management, and revenue forecasting.
• Ability to analyze performance data and translate insights into action.
• Outstanding communication, influence, and change leadership skills.
• Proven ability to build scalable processes while maintaining execution discipline.
• Must possess outstanding leadership and management development skills.

Benefits

• Medical, dental, and vision benefits.
• Paid Time Off program that includes vacation, personal, and sick time.
• A generous 50% off discount on Scholastic merchandise.
• 401k with a company match.
• Bonus program which includes the opportunity to earn annual incentives.