[Hiring] LinkedIn Outreach Specialist @The Plum Tree Group

Role Description

We are looking for a LinkedIn Outreach Specialist to build and manage a predictable system for booking sales demos. Your job is not just to send messages; it is to research deeply, understand who our customers are, and start real conversations that lead to business. You will be responsible for the entire process:

• Finding the right people
• Getting them interested
• Booking the meeting

Qualifications

• Experience in LinkedIn outreach, lead generation, or outbound sales (preferably in a B2B tech or SaaS environment).
• Strong written and verbal communication skills with the ability to personalize and build rapport quickly.
• Familiarity with LinkedIn Sales Navigator and outreach automation tools (e.g., Lemlist, Expandi).
• Experience with GoHighLevel is preferred.
• Prior experience working with CRM tools like Salesforce, HubSpot, Zoho, or similar.
• Experience in Account-Based Marketing (ABM) — creating personalized campaigns for high-value clients/accounts will be considered a strong advantage.
• Must have a strong LinkedIn presence.

Requirements

• A Critical Thinker: Analyze who we are targeting and figure out why they have a problem we can solve.
• Client-Facing Professional: Interact directly with prospects and potential clients; professionalism, confidence, and clarity are essential.
• A Strong Communicator: Strong written and verbal English communication; able to turn a "maybe" into a "yes" naturally.
• A Team Player: Communicate well with the internal team and be proactive about solving problems.
• Result-Oriented: Understand that sending messages doesn’t matter if they don’t turn into booked demos.
• Tech-Smart: Comfortable using AI tools (like ChatGPT) to work faster and smarter.
• Research & Data: Strong ability to find decision-makers using Boolean search; know how to clean data and build high-quality lists.
• Platform Expertise: Know LinkedIn inside out; experience using LinkedIn Automation tools effectively and safely.
• Copywriting: Write messages that people want to read—short, relevant, and focused on "pain points."
• Personal Presence: Have a well-optimized LinkedIn profile of your own.

Your Day-to-Day Tasks

• Research & Segmentation: Research industry "pain points" (using Reddit/Quora/Discord) and build segmented lists of prospects who actually need our help.
• Messaging Strategy: Create 5-step message sequences that offer value and feel personal, not automated; use AI to help draft, but refine with your human touch.
• Campaign Management: Set up and monitor campaigns in our automation tools to ensure everything is running smoothly.
• Inbox Management (Crucial): Reply to leads daily; handle objections and guide the conversation until they are ready to book a demo.
• Optimization: Track what is working and what isn’t; improve the messaging and search criteria constantly to get more bookings.

How to Apply

Apply directly or send your resume and a short cover letter to [email protected] with the subject: LinkedIn Outreach Specialist