[Hiring] Lead Generation Specialist @WuXi AppTec

Role Description

We are seeking a dynamic and results-oriented Lead Generation Specialist to join our team within our European discovery services segment. The ideal candidate will already have a background in lead generation and be able to leverage their knowledge of pre-clinical drug discovery, as well as the pharmaceutical/biotech landscape, to reach out and nurture leads generated by the Market Intelligence and Business Development teams. By crafting targeted and tailored engagements, the Lead Generation Specialist will align our discovery services solutions with the specific needs of our biotech and pharma prospects. Proficiency in marketing communication and digital marketing tools, including professional social platforms, is essential.

Please note the location of this job is remote / work from home in Europe.

Responsibilities

• Identify Leads & Prospects: Through data mining, active surveillance of public domain information, and collaboration with the business and marketing teams, proactively identify and triage new opportunities and help to maintain an accurate prospect list.
• Engage with Leads: Reach out to pre-qualified leads generated by the Market Intelligence team with customized, solution-driven offers that align with the prospects’ pipeline and our small molecule, peptide and oligo-based solutions.
• Tailored Communication: Develop and execute targeted marketing communications that resonate with potential biotech and pharma clients, ensuring alignment with their research, development, and manufacturing needs.
• Pipeline Matching: Research target accounts, analyze client pipelines and align our service offerings to address specific challenges in drug discovery, development, and manufacturing, focusing on small molecules, peptides and oligo-based modalities.
• Digital Marketing Execution: Utilize digital marketing tools (e.g., email marketing, CRM systems) and professional social platforms (e.g., LinkedIn, industry-specific forums) to nurture relationships and generate qualified leads.
• Data-Driven Approach: Use data and analytics to measure lead generation success, refine outreach strategies, and report on KPIs to ensure optimal ROI for marketing efforts. Must be organized, detail-oriented and able to process data from diverse sources.

Qualifications

• Proven Team Player: Must possess effective interpersonal skills to enable effective teamwork across multiple groups and geographies.
• Communication: Excellent written and verbal communication skills, with the ability to convey technical information clearly to both scientific and non-scientific audiences. Demonstrable gravitas and relationship building skills.
• Educational Background: Bachelor’s degree or higher in chemistry, biology, pharmaceutical sciences, or a related scientific field.
• Industry Experience: At least 3-5 years of experience in a drug discovery or business development/marketing role in life sciences.
• Marketing Skills: Proven ability to create compelling marketing content and offers tailored to specific client needs, with hands-on experience using digital marketing tools and social media platforms (e.g., LinkedIn).

Preferred Qualifications

• Experience working in contract research or manufacturing organizations (CROs/CDMOs), preferably with some experience of lead generation.
• Familiarity with current trends in drug discovery, especially in the small molecule, nucleic acid or peptide-based therapeutics space.
• Knowledge of the biotech and pharma landscape, including key players, trends, and drug development pipelines.
• Familiarity with different platforms and tools available to support effective lead generation together with an understanding on how these could be integrated into existing workflows to enhance existing workflows.

Equal Opportunity Employer

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

This job description does not state or imply that the above are the only duties and responsibilities assigned to this position. Employees holding this position will be required to perform any other job-related duties as requested by Management.