[Hiring] Lead Generation Specialist @Unilever

Role Description

As a Lead Generation Specialist, you will be a key member of a market sales team tasked to drive sustainable business growth via new Operators wins in a specific geographic market. Your fundamental efforts to ensure success will include:

• Help shorten the sales cycle by creating new contacts with targeted restaurant and non-commercial accounts to bring new culinary inspiration to their menus.
• Develop a collaborative calendar process with the Territory Development Managers in the market to bring new customer meetings into their schedules and prepare them for successful culinary ideations.
• Follow through with marketing action plans ABM (Account Based Marketing) where customer leads need to be contacted after responding to UFS marketing campaigns.
• Create Penetration playbook, build basket affinities for Citadel.
• Conduct analysis using sales data and Trade Partner Playbooks to create priority customer urgent actions for customers at risk of lapsing and those on the verge of becoming loyal customers.
• Utilize Salesforce, Firefly to better target non-commercial operator leads in Education and Entertainment channels. Connect with and secure new meetings with key stakeholders.
• Support the unique Operator Group in your market by helping design action and engagement plans with TDMs (example: NYC / Deli).
• Accountable for helping the region deliver business targets in Sales $, Reach & Penetration, and market share for operators and reduce average sales cycle by 25%.
• Provide virtual culinary consultation to targeted operators as you contact them to further interest in business partnerships.
• Conduct F2F and Virtual Sampling, Ideation, Cooking Demo using culinary knowledge to secure new opportunities or increase volume usage by new menu applications or into existing dishes.
• Build & nurture relationships with key Trade Partners and local Distributor Sales Reps.
• Implement Contact Matrix for Key Trade customers with a Squad approach (where possible) for more effective customer management.

It is an exciting role and a great development opportunity for an ambitious and motivated individual. It’s a role where the right individual can really make a difference.

Digital & Data Responsibilities

• Engage on automated warm leads & targeted leads driven via CRM (Salesforce).
• Drive conversion of leads in territory.
• Grow penetration strike rate target achievement based on SKU prioritization.
• Data Enrichment – continuously enrich all operator data to ensure personalized content.
• Implement Omni channel (On and Offline) contact strategy for your territory.

Qualifications

• 2-3 years of working experience preferably in the Foodservice Industry.
• Proven track record in sales, preferably in the Foodservice Industry.
• Digital & Data analysis, compiling action plans from insights.
• Strong working knowledge of Excel, MS Office, Power BI.

Requirements

• Unilever Performance Behaviors:
• 3 Steps Ahead
• Focus on What Matters Most
• Deeply Caring
• Deliver with Excellence

Benefits

• Culture for Growth
• Top Notch Employee Health & Well Being Benefits
• Every Voice Matters
• Global Reach
• Life at Unilever
• Careers with Purpose
• World Class Career Development Programs
• Focus On Sustainability