[Hiring] Labor & Trust Sales Director @Spring Health

Role Description

We are seeking a Labor & Trust / SLED Sales Director to lead growth across organized labor (Taft-Hartley and SLED (State, Local, and Education) markets. This is a full-cycle, strategic sales role responsible for expanding Spring Health’s footprint with union-affiliated benefit funds, government entities, and education systems. This individual will drive new business by engaging:

• Trustees
• Union leadership
• Public sector decision-makers
• Procurement stakeholders

This is a full-time, remote position reporting to the VP, Public Sector , with ~30% travel for client engagement and industry events.

What you'll do:

• Own the full sales cycle across Labor & Trust, and SLED segments—from pipeline generation through contract execution
• Develop and execute a territory strategy that targets:
  • Taft-Hartley funds and union-sponsored benefit plans
  • State and local government agencies
  • Public education systems (K-12 and higher ed)
• Partner cross-functionally with BDRs, Strategic Alliances, proposal ops, channel partners, and public sector contracting teams to source and close opportunities
• Build direct relationships with trustees, benefits administrators, union leadership, HR leaders, and public sector procurement officials
• Navigate complex, multi-stakeholder sales cycles, including RFPs, RFIs, and public procurement processes
• Lead consultative sales engagements, aligning Spring Health’s solutions to clinical, financial, and population health outcomes
• Deliver executive-level presentations, demos, and ROI analyses tailored to:
  • Union member populations
  • Government workforce needs
  • Budgetary and compliance constraints
• Develop business cases and pricing structures aligned with:
  • Trust governance models
  • Public sector budgeting cycles
  • Grant or appropriated funding mechanisms
• Represent Spring Health at labor conferences, public sector events, and industry forums
• Provide market feedback to Product, Marketing, and Customer Success to refine our Labor & Public Sector go-to-market strategy

What success looks like in this role:

• Consistently achieving and exceeding quota across Labor & Trust, and SLED segments
• Establishing Spring Health as a trusted, credible partner within:
  • Organized labor ecosystems
  • Public sector and education institutions
• Building a durable pipeline of strategic accounts across unions, government entities, and school systems
• Successfully navigating and closing complex, multi-year, multi-stakeholder deals
• Expanding brand presence through industry engagement and thought leadership

Qualifications

• 8+ years of enterprise sales experience, including:
• At least 5 years selling into Labor & Trust (Taft-Hartley), SLED, or public sector environments
• Deep understanding of:
• Union benefit structures and trust governance
• Public sector procurement processes (RFPs, contracts, compliance)
• Budget cycles and funding mechanisms across SLED
• Proven track record of closing 6-figure+ enterprise deals in complex, regulated environments
• Experience navigating multi-stakeholder decision-making, including boards, trustees, and government officials
• Strong executive presence with exceptional communication, negotiation, and relationship-building skills
• Ability to operate with an entrepreneurial, territory-owner mindset in an emerging segment
• High emotional intelligence and ability to engage diverse, mission-driven stakeholders
• Passion for improving mental health access for working populations and public servants
• Willingness to travel up to 30%

Requirements

• The target base salary for this position is $165,000 - $190,500 and is part of a competitive total rewards package including equity and benefits.
• Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations.
• We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.

Benefits

• Health, Dental, Vision benefits start on your first day at Spring.
• Employer sponsored 401(k) match of up to 2% for retirement planning.
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• Competitive paid time off policies including vacation, sick leave and company holidays.
• Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months tenure with Spring.
• Access to Noom, a weight management program tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription.
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care.
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.