Role Description
The Inside Sales Representative / Business Development (BDR/SDR) role is focused on driving sales through proactive outreach and pipeline management.
Qualifications
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3-7 years in Inside Sales / BDR / SDR / Business Development
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Demand Generation (preferably in IT services / consulting)
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Strong experience in outbound prospecting & meeting booking
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Hands-on experience with Salesforce (or similar CRM)
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Excellent communication, storytelling, and persuasion skills
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Ability to understand client problems and map to solutions
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Highly organized, detail-oriented, and target-driven
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Self-starter with strong ownership and resilience
Requirements
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Strong hunter mindset (outbound focused)
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Proven track record of meeting booking (not just lead generation)
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Comfortable working in a target-driven environment
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Familiar with enterprise sales cycles
Benefits
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Remote work flexibility
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Opportunity for contract-to-hire after 6+ months
Key Responsibilities
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Pipeline Generation & Outreach:
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Identify, research, and target prospective clients across priority industries
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Execute multi-channel outbound campaigns (email, LinkedIn, calls, events)
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Generate interest and engagement with target accounts
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Build and maintain a consistent pipeline aligned to revenue goals
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Meeting & Opportunity Creation:
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Own the primary KPI of booking qualified discovery meetings
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Position Zensar's services (Content, Consulting, Products, Engineering) effectively
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Qualify leads based on:
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Business need
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Budget
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Timeline
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Fitment
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Ensure smooth handoff of opportunities to sales/account leaders
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Pipeline Management & Reporting:
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Maintain accurate records in Salesforce (CRM)
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Track and report:
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Pipeline health
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Outreach performance
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Conversion metrics
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Maintain 3x pipeline coverage against revenue targets
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Manage follow-ups, engagement tracking, and lead nurturing
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Collaboration & Continuous Improvement:
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Work closely with marketing, sales, and solution teams
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Provide feedback on:
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Campaign performance
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Market insights
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Buyer behavior
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Continuously improve outreach strategies and messaging
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Leverage tools and insights to maximize productivity
Key Performance Metrics (KPIs)
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Meetings Secured: Weekly qualified meetings with prospects
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Pipeline Generation: Maintain pipeline at 3x assigned targets
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Conversion Rates: Outreach β Meeting β Qualified Opportunity
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Activity Levels: Calls, emails, LinkedIn outreach
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CRM Hygiene: Accurate and timely updates in Salesforce
Nice to Have
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Experience targeting Microsoft ecosystems / enterprise technology ecosystems
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Exposure to digital, marketing, or consulting services
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Experience with tools:
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Outreach
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Salesloft
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LinkedIn Sales Navigator
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Creative approach to outreach and personalization
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Strong interpersonal skills and ability to build relationships