[Hiring] Inside Sales Manager @Brandwatch

Role Description

This role is responsible for leading frontline Sales Development Representatives (SDRs) to deliver consistent, high-quality Sales Accepted Lead (SAL) production aligned to pipeline creation targets. The role drives daily execution, coaching effectiveness, pipeline hygiene, and short-range forecast accuracy through hands-on leadership and disciplined inspection.

• Lead and develop a team of Sales Development Representatives accountable for SAL production, activity standards, and qualification quality within assigned segments or territories.
• Own team SAL attainment and short-range forecasting, ensuring accuracy, transparency, and alignment to defined pipeline creation targets.
• Provide ongoing coaching and skill development to SDRs, including call reviews, messaging refinement, objection handling, qualification standards, and effective opportunity handoff practices.
• Drive disciplined daily inspection of activity metrics, SAL quality, conversion indicators, and data integrity to ensure consistent execution and performance visibility.
• Maintain pipeline hygiene by ensuring leads are worked, dispositioned, documented, and routed accurately within customer relationship management and sales engagement systems.
• Enforce adherence to established qualification criteria, engagement cadences, and service-level expectations to ensure SAL readiness and downstream Sales acceptance.
• Partner with Marketing and Revenue Operations to provide feedback on lead quality, routing effectiveness, campaign outcomes, and process improvements impacting funnel performance.
• Support workforce planning activities such as hiring participation, onboarding support, ramp management, and performance management to sustain productivity and coverage standards.
• Identify performance risks or gaps in SAL production and implement corrective actions through targeted coaching, activity adjustments, or process reinforcement.
• Promote a culture of accountability, data accuracy, responsiveness, and continuous improvement within the Sales Development team.
• Perform other duties and responsibilities as required to support business needs.

Qualifications

• Typical experience: 8+ years in related role or experience including 2+ years in management.
• Demonstrated experience leading Sales Development or comparable frontline pipeline-generation teams in a performance-driven environment.
• Proven ability to coach individual contributors to measurable productivity and qualification standards.
• Strong understanding of sales development metrics, including SAL attainment, conversion rates, activity productivity, and pipeline contribution.
• Experience managing short-range forecasting.

Requirements

• Manages experienced, professional employees and/or supervisors; and/or manages large, complex technical and/or business support teams.
• Accountable for the performance and results of a team and/or department.
• Interprets and administers policies, processes and procedures that affect direct reports and the workflow of the team/department.
• Adapts departmental plans and priorities to address resource and operational challenges.
• Contributes to budget development and performance standards of department and direct reports.
• Collaborates with team(s), customers/clients, functional peer group managers and occasionally senior management.
• Participates and presents at meetings with internal and external representatives.
• Decisions may have an impact on work processes and outcomes.
• Erroneous decisions or recommendations may result in serious delays and considerable expenditure of additional time, people and/or financial resources.

Benefits

• Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best.
• Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge.
• Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment.
• Cision is committed to the full inclusion of all qualified individuals.
• If reasonable accommodation is required to fully participate in the job application or interview process, please contact [email protected].