[Hiring] GTM Lead @Rifa AI

Role Description

Sales at Rifa is founder-led today. As GTM Lead, you take that motion and turn it into a machine:

• Own the pipeline and close enterprise deals yourself.
• Build the playbook that the sales team we hire after you will run.
• Report to and work directly with the founder on every strategic decision about how Rifa goes to market.

What you'll do

• Prospecting and lead generation:
  • Identify and target insurance carriers, lenders, and other regulated enterprises through research, networking, industry events, and cold outreach.
  • Build the relationships that drive revenue, pipeline, and deployment capacity.
• Manage relationships:
  • Build and maintain strong relationships with key decision-makers and stakeholders at our largest customers, from operations leaders to compliance officers.
  • Serve as their primary commercial point of contact and exceed their expectations.
• Sales strategy and planning:
  • Develop and execute the sales strategy to meet or exceed targets.
  • Craft tailored presentations, proposals, and ROI models that speak to how insurance and lending operations actually run.
  • Build the campaigns and collateral we don't have yet.
• Collaborate cross-functionally:
  • Work closely with the founder, product, and agent engineering to deliver on what you sell.
  • Shape the roadmap directly based on what you hear from buyers.
• Operate as an AI-native seller:
  • Use AI tools across the full sales cycle, from account research and personalized outreach to call summarization, pipeline forecasting, and deal execution.
  • Automate low-value work and reinvest that time in customer relationships.
  • Experiment with new tools to work faster than traditional methods allow.

Qualifications

• 6 to 8 years in an enterprise customer-facing sales role, identifying and closing large accounts.
• Enterprise experience: carried a $1M+ quota and run end-to-end complex 6- and 7-figure ACV deals, ideally into insurance, financial services, or another regulated industry.
• Strong communication skills: exceptional verbal and written communication, from a cold email to a boardroom.
• Analytical mindset: analyze market trends, identify opportunities, and make data-driven decisions.
• Proven track record of building pipeline through research, networking, and cold outreach.

Even better...

• Industry knowledge: familiarity with insurance, lending, or fintech, and with the AI landscape, key players, and emerging trends.
• Experience as a first or early sales hire where you built the playbook rather than ran one.
• Experience selling conversational AI, contact center software, or CCaaS.

How we work

• Small team, real ownership, founder-led deals you'll increasingly run yourself.
• We review each other's work, we write things down, and we'd rather hear an honest "I don't know yet" than a confident wrong answer.

Our values

• Trust: We do the right thing, especially when nobody is checking.
• Transparency: We write things down, share the real numbers, and say "I don't know yet" out loud.
• Technically best solution: We choose what's right, not what's easiest or trendiest.
• Decisiveness: We decide quickly with the information we have, commit, and correct course fast when reality disagrees.
• Simplicity: We keep systems, processes, and words simple.