[Hiring] Group Vice President, Loyalty and Customer Strategy @BODi

Role Description

The Group Vice President, Loyalty and Customer Strategy is a senior leader responsible for scaling BODi’s modern customer data engine. This role steers the company’s customer segmentation foundation and enterprise loyalty vision, driving subscriber and customer monetization, migration into higher-LTV relationships, and long-term customer value. This leader operates at the intersection of customer experience, data, and loyalty, building and leading teams that turn customer insight into measurable business outcomes.

Job Responsibilities

• Own BODi’s data-driven customer strategy and customer data foundation, enabling Growth, CRM, Product, E-commerce, and Retail teams to drive subscription growth, retail revenue, and retention.
• Set the enterprise loyalty vision for BODi, positioning loyalty as a strategic growth engine across subscriptions, physical products, and retail.
• Define and evolve BODi’s enterprise customer segmentation framework, translating behavioral, transactional, and engagement signals into clear audience strategies.
• Oversee loyalty contribution to subscription and retail revenue, establishing the economic framework through which incentives, referrals, personalization, and customer experience drive measurable customer growth and LTV.
• Lead and scale the data engineering organization responsible for identity resolution, data pipelines, taxonomy, data quality, CDP and MarTech enablement, loyalty platforms, and activation data products.
• Drive data and analytics organization responsible for experimentation and measurement, audience strategy, modeling and AI, customer insights, and KPI governance.
• Architect and oversee the customer data and activation ecosystem, including selecting, onboarding, and managing platforms such as Segment, Bloomreach, and Hightouch.
• Establish and operationalize a unified customer operating model, aligning Growth, CRM, Product, E-commerce, Analytics, and Technology around shared data, insights, and priorities.
• Enable executive and functional reporting through robust customer data products and analytics, ensuring teams have clear visibility into performance and growth opportunities.

Qualifications

• 15+ years of experience leading customer strategy, loyalty, data, or growth organizations within DTC, subscription, retail, or omnichannel consumer businesses.
• Proven track record building and scaling customer and loyalty programs that materially impact monetization, retention, and lifetime value.
• Demonstrated success owning large customer datasets and translating them into actionable growth strategies.
• Strong understanding of how loyalty, incentives, personalization, and customer strategy drive monetization across digital and retail environments.
• Experience operating in complex cross-functional environments with Product, Marketing, E-commerce, Retail, and Technology partners.
• Proven people leader with experience scaling high-performing technical and analytical teams.
• Deep expertise across customer data and loyalty ecosystems, including CDPs, identity resolution, activation pipelines, experimentation frameworks, and loyalty platforms.
• Strong command of retention economics, cohort performance, LTV modeling, and experimentation.
• Bachelor’s degree or equivalent experience; MBA a plus.

Requirements

• 15+ years of experience leading customer strategy, loyalty, data, or growth organizations within DTC, subscription, retail, or omnichannel consumer businesses.
• Proven track record building and scaling customer and loyalty programs that materially impact monetization, retention, and lifetime value.
• Demonstrated success owning large customer datasets and translating them into actionable growth strategies.
• Strong understanding of how loyalty, incentives, personalization, and customer strategy drive monetization across digital and retail environments.
• Experience operating in complex cross-functional environments with Product, Marketing, E-commerce, Retail, and Technology partners.
• Proven people leader with experience scaling high-performing technical and analytical teams.
• Deep expertise across customer data and loyalty ecosystems, including CDPs, identity resolution, activation pipelines, experimentation frameworks, and loyalty platforms.
• Strong command of retention economics, cohort performance, LTV modeling, and experimentation.
• Bachelor’s degree or equivalent experience; MBA a plus.

Benefits

• Comprehensive benefits suite.
• Annual bonus opportunity.
• Employee stock purchase plan.
• 401k plan with company match.
• 12-week Maternity/Paternity Leave paid at 100%.
• Employee perks & discounts.
• Training & career development.
• Generous PTO.