[Hiring] General Manager, Media @Planar Systems

Role Description

Are you ready to lead a healthy, growing broadcast and media business while still staying close to the customer and the deal? The General Manager, Media will serve as a player-coach sales leader, responsible for managing our existing media portfolio, building and maintaining strong relationships with our core national broadcast and media customers, driving direct sales, and leading a small team focused on broadcast, live production, and media environments across North America.

This role combines strategic ownership of the media segment with hands-on selling, solution development, and team leadership. The ideal candidate brings strong interpersonal skills, deep technical aptitude in video/display systems, and exceptional communication skills, with a passion for helping media customers bring video, imagery, and data to life on large-scale digital canvases.

Key Responsibilities

• Own the Media segment for North America, including revenue growth, pipeline health, and margin performance for broadcast and media customers.
• Act as a player-coach: carry a team quota while leading, mentoring, and developing a small team focused on broadcast and media production environments.
• Refine and execute a segment-specific sales strategy that protects and grows our existing media base while expanding into new accounts, applications, and partnerships.
• Lead by example in the field by participating in customer meetings, joint sales calls, product demos, proof-of-concepts, and key industry events and tradeshows.
• Build and maintain executive-level relationships with end users, systems integrators, consultants, and channel partners that influence media display and visualization projects.
• Partner with Marketing to define and execute campaigns, content, case studies, and events that strengthen our brand in the media market and generate qualified pipeline.
• Collaborate with Applications Engineering and Product Management to shape solutions, proposals, and roadmaps that meet the technical and workflow needs of broadcast and media customers.
• Provide market intelligence and competitive insights from the media space to inform pricing, positioning, and long-term strategy.
• Maintain accurate forecasts, pipeline visibility, and account plans in the CRM, and report regularly on performance and key initiatives to senior leadership.
• Foster a culture of speed, agility, collaboration, and accountability within the team, modeling the behaviors required to win in a fast-moving media marketplace.
• Perform other related duties and projects as assigned by management.

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or related field; equivalent experience in lieu of a degree will be considered.
• 7+ years of technology sales experience, including at least 3–5 years selling into broadcast, media, live production, or similar visual technology environments; experience with LED/LCD displays and visualization systems strongly preferred.
• Demonstrated success as both an individual contributor and a sales leader (player-coach), with a proven track record of meeting or exceeding quota while managing and developing a team.
• Strong technical aptitude with display, video, and AV systems and the ability to translate complex solutions into clear business value for customers.
• Excellent interpersonal, communication, and presentation skills, including the ability to engage credibly from technical stakeholders to executive decision-makers.
• High energy, sense of urgency, and demonstrated ability to deliver results in a fast-paced, dynamic environment.
• Proficiency with Microsoft Office and modern CRM tools (e.g., Salesforce, D365), plus comfort with contemporary collaboration tools (Teams, etc.).
• Strong organizational and time-management skills, with the ability to prioritize across personal selling activity, team leadership, and strategic initiatives.
• Ability and willingness to travel up to 50% throughout North America.
• Strong preference for candidates in the Northeastern US near a major airport.
• Must have a valid driver’s license.

Benefits

• All benefits start on first day of employment!
• 75% employer-paid medical for employee. Family coverage also included.
• 100% employer paid dental, and vision for employee and dependents.
• 100% employer paid long-term, short-term disability, and life insurance policy.
• 401k Match, if you’re contributing 5% we match 4%. 100% vested immediately.
• 10 paid holidays.
• Starting at 15 days paid PTO (inclusive of sick and vacation time) annually.
• Employee Assistance Program (EAP).
• Flexible Spending Account (FSA).