[Hiring] Field Market Development Manager @Axogen

Role Description

The Market Development Manager (MDM) will be responsible for developing and executing strategic market development initiatives for Axogen’s OMF/H&N business. Through direct engagement with key opinion leaders (KOLs) and stakeholders in the most prominent and high potential Oral Maxillofacial and Head & Neck Academic Medical Centers, the MDM will be required to execute market development initiatives that help position Axogen as the Standard-of-Care for peripheral nerve repair in these markets.

• Define unique value proposition based on detailed understanding of surgical procedures and customer needs.
• Establish and train Axogen field sales team on best practice sales processes.
• Collaborate cross-functionally to coordinate and execute market development initiatives that build brand and therapy awareness.
• Build and maintain KOL relationships in assigned accounts and regions.
• Drive awareness and adoption of the Axogen nerve repair algorithm in focus accounts.
• Aid in expanding Axogen's footprint and adoption in targeted OMF/H&N procedures through therapy awareness, education, and advocacy.

Qualifications

• Bachelor's degree, preferred Marketing or related field; MBA preferred.
• 8+ years of sales, marketing or market development experience in H&N/ENT and/or OMF.
• Established and strong KOL network in H&N.
• New therapy/technology commercialization experience.
• Market Development experience with demonstrated success in executing market development initiatives that drove KOL adoption and advocacy as well as market penetration.
• Customer-facing experience with leading clinical experts.
• Proficient in stakeholder management.
• Proficient in reimbursement, coding and provider economics.
• Proven track record of working cross-functionally within a commercial organization.

Requirements

• Identify and develop strategic relationships with influential KOLs.
• Collaborate with Prof Ed and sales team to provide nerve repair education and training opportunities.
• Execute account-based marketing programs and market development initiatives.
• Identify KOLs for research collaboration and advocacy development.
• Establish and share best practice sales processes with the sales organization.
• Work with sales training to build appropriate education for the sales organization.
• Create a surgeon feedback loop for visibility to outcomes and quality of life impact.
• Ensure market development insights are incorporated into upstream portfolio processes.
• Collaborate with HEOR team on health economic education and support.
• Ensure consistent messaging to key accounts and stakeholders.
• Ability to travel up to 70% - overnight travel expected.
• Territory: candidate must reside in Boston, New York City, New Jersey, Philadelphia, or Baltimore.

Benefits

• Anticipated target compensation for base salary plus annual bonus and field performance incentives is ~$193K - $228K.
• This position is eligible for an annual bonus.
• Benefits include Health, Dental, Vision, Matching 401K, Paid Time Off, 9 Paid Holidays + 3 Floating Holidays.
• Dependent Care Flexible Spending Accounts, Medical Flexible Spending Accounts, Tuition Reimbursement.
• Paid Parental Leave, Paid Caregiver Leave, Basic Life Insurance, Supplemental Life Insurance.
• Employee Stock Purchase Plan, and Disability Insurance.