[Hiring] Field GTM Manager, Events and Community @Richpanel

Role Description

Your goal: Turn the best ecommerce events and communities into 10–15 qualified demos each month.

Your field: Attend or host 3–4 focused events each month across North America.

Your audience: Ecommerce founders, operators, Heads of CX and agency leaders.

Your ownership: Choose the room, build the guest list, host the experience and turn conversations into pipeline.

Location: North America. Remote, with frequent travel across the US and Canada.

Reports to: Head of Partnerships. You will also work directly with Richpanel's CEO and sales team.

What you will own

• Attend or host 3–4 focused events each month.
• Generate 10–15 qualified demos each month from the field.
• Build the annual calendar of dinners, roundtables, retreats and community events.
• Review attendee lists before we spend. Know which target accounts will be in the room.
• Pre-book conversations with high-value prospects before each event.
• Work with agencies, BPOs, technology partners and operator communities on joint events.
• Own the guest experience from invitation through follow-up.
• Host dinners, moderate discussions and make thoughtful introductions.
• Follow up quickly and turn interest into held demos with the right stakeholders.
• Keep event-sourced pipeline accurate in our CRM.
• Measure cost per qualified demo, pipeline and closed ARR by event.
• Build a repeatable playbook that tells us which rooms to return to and which ones to skip.

What counts as a qualified demo

• The company fits Richpanel's target customer profile.
• The buyer has a real customer-support problem worth solving.
• A decision-maker or strong internal champion joins the meeting.
• The buyer has agreed to evaluate Richpanel, not simply receive information.
• The demo is held and accepted by the sales team.

Qualifications

• You have 3+ years in field GTM, events, community, business development, hospitality, brand marketing or a related customer-facing role.
• You come from an arts, humanities, communications, hospitality, theatre, design or event-production background and know how to create an experience people remember.
• You are a natural host. You notice who is standing alone, make introductions and help a room come alive.
• You are also commercial. You have owned a pipeline, meetings or revenue target before.
• You can show events that produced qualified sales conversations, not just attendance or social reach.
• You write warm, personal invitations that busy founders want to answer.
• You can speak with a founder, a Head of CX and an agency owner without sounding scripted.
• You are organized enough to manage travel, vendors, guest lists, budgets and follow-up without dropping details.
• You are comfortable travelling several times each month.
• You take ownership. If an event is not producing meetings, you change the plan.

Strong signals

• You have worked at an ecommerce brand, agency, BPO, Shopify app or customer-experience company.
• You already know ecommerce founders, operators, agency leaders or community hosts.
• You have run private dinners, executive roundtables, retreats or small conferences.
• You have sold or generated pipeline for B2B SaaS.
• You have moderated a panel, hosted a podcast, performed on stage or built a community.
• You can show the exact path from an event to a held demo and closed deal.

This role is not for you if

• You measure success through registrations, impressions, booth scans or LinkedIn posts.
• You enjoy planning events but do not want a sales target.
• You wait for people to walk up to you.
• You prefer large vendor conferences over small, focused rooms.
• You need a detailed playbook before taking action.
• You dislike frequent travel or fast follow-up.

What success looks like

In your first 30 days

• Learn Richpanel's product, customers and target buyer.
• Build a map of the communities, events and partners that reach our best prospects.
• Create a six-month field calendar with a clear reason for every event.
• Attend customer demos and learn how buyers describe their problems.
• Build the first target-account and guest lists.

In your first 60 days

• Attend or host 3–4 focused events in a month.
• Generate your first 8–10 qualified demos.
• Run at least one Richpanel-led dinner or roundtable.
• Show clean event attribution and fast follow-up in the CRM.
• Identify the events and communities we should stop funding.

In your first 90 days

• Consistently generate 10–15 qualified demos each month.
• Maintain a repeatable rhythm of 3–4 strong events per month.
• Create measurable pipeline from field programs.
• Build relationships with the partners and community leaders who can fill future rooms.
• Own a field playbook that another teammate could follow.

Why join Richpanel

• Your work reaches revenue: You will see the demos, pipeline and customers created by the rooms you build.
• Real ownership: You will own the field calendar, event choices, guest strategy and budget recommendations.
• A product worth showing: Richpanel replaces both the old helpdesk and the next few support hires.
• A strong starting point: Referrals, partners, podcasts and events already create most of our best opportunities.
• Direct access: You will work closely with the CEO, partnerships and sales.
• A small team: Good ideas move quickly. There are few layers between a decision and the result.
• Long-term upside: You receive stock options in a profitable, 8-figure ARR company growing 110% YoY.

Compensation

• Base salary: $130,000–$155,000 USD, based on experience and location.
• Target performance bonus: 20% of base salary.
• Target cash compensation: $156,000–$186,000 USD.
• Equity: Meaningful stock options with 4-year vesting.
• Benefits: Paid time off, learning support, company offsites and the tools you need to work remotely.

How we work

• Customer obsession: Put the buyer's interests first. Never push someone into a meeting that is not useful.
• Curiosity: Learn how ecommerce operators work and why they buy.
• Drive: Own the number. Find a way through when the first plan fails.
• Taste: Create thoughtful experiences, not noisy events.
• Integrity: Report the real result, even when an event misses.

Interview process

• Past-results conversation: Walk us through an event or field program you owned. Bring the targets, spend, meetings, pipeline and lessons.
• Field plan: Build a 30-day plan for reaching ecommerce founders and Heads of CX through 3–4 events.
• Hosting exercise: Lead a short roundtable discussion and show how you turn it into natural follow-up.
• Final conversation: Meet the CEO and the people you will work with across partnerships and sales.

How to apply

• Send us the best event or community experience you have created.
• The commercial result it produced.
• Three ecommerce communities or events you believe Richpanel should enter.
• A short note on why this role fits the way you work.
• If you have a portfolio, event recap, video, podcast, campaign or writing sample, include it. We care more about proof and judgment than a perfect resume.