[Hiring] Events and Sales Operations Manager @Greenway Waste & Recycling

Role Description

We are seeking a proactive, execution-focused Events & Sales Operations Manager to take complete ownership of our trade show calendar, marketing automation, and inbound lead pipeline. This is a fully remote position, and the selected candidate will be near a major or regional airport. The selected candidate is not required to be based in Indiana.

This role owns GreenWay & Affinity’s trade show and event process end-to-end:

• Deciding which events drive true return on investment (ROI).
• Managing event execution from initial goal setting to published results.
• Building marketing campaigns and cross-market nurture journeys that generate qualified inbound traffic.

In addition to event management, you will own every inbound lead generated by campaigns and website inquiries:

• Conducting swift outreach.
• Qualifying property and decisionmaker fit.
• Delivering warm, well-contextualized leads to our sales team.

This is a highly focused, hands-on role for a self-starter who excels at driving events, marketing automation, data reporting, and inside sales outreach without administrative drag.

Qualifications

• Bachelor’s degree, preferred, in Marketing, Business Administration, Communications, Sales Operations, or a related field (or equivalent combination of professional experience and functional certifications).
• Preferred Certifications: Zoho Certified Associate/Professional, HubSpot Email Marketing/Sales Software Certification, Mailchimp/Salesforce certifications, or project/event management credentials (CMP/CAPM).

Requirements

• 5 Years of Experience: Proven background spanning corporate event management, marketing automation, inbound sales qualification, or sales operations.
• Event Management: Hands-on experience evaluating trade show ROI, managing logistics, coordinating displays, and leveraging lead-capture tools (e.g., Mobly).
• Marketing Automation: Demonstrated capability in building and monitoring email campaigns and automated nurture sequences using platforms like Zoho Campaigns, Mailchimp, or HubSpot.
• Inside Sales / Phone Pitching: Comfortable making introductory calls, qualification outreach, and solution pitching to engage prospects.
• CRM Fluency: Working knowledge of Zoho CRM (or Salesforce/HubSpot) for lead tracking, pipeline attribution, and reporting accuracy.

Benefits

• Ability and willingness to travel up to 20–30% for regional and national trade shows, industry conferences, and company events.
• Ability to stand and navigate trade show floors for extended periods (8+ hours per day during events).
• Capacity to lift, transport, set up, and dismantle event displays and promotional materials weighing up to 35–50 lbs.
• Ability to perform desk-based computer work, campaign building, and phone calls during non-travel periods.