[Hiring] Enrollment Specialist @My Virtual Academy

Role Description

Help Michigan Families Unlock the Power of Virtual Learning

As our next Enrollment Specialist, you’ll be the trusted guide who shows families how flexible, accessible online learning can transform their child’s educational journey. If you love connecting with people, telling a great story, and turning hesitant inquiries into excited “yes, we’re in!” moments, this role was made for you.

The Enrollment Specialist is the face and voice of My Virtual Academy for prospective families. You’ll combine the warmth of a trusted advisor with the drive of a top-performing sales pro—building real relationships, painting a vivid picture of what online learning makes possible, and walking parents and students through every step of the enrollment journey.

What You’ll Do

• Sell the Vision
  • Connect with prospective families by phone, text, and email — listening to their goals, addressing concerns, and showing them how My Virtual Academy can be the right fit.
  • Craft compelling, personalized conversations that highlight the flexibility, accessibility, and life-changing impact of our tuition-free K-12 online programs.
  • Follow up on recruitment leads daily, turning interest into action and keeping the enrollment pipeline moving with energy and momentum.
  • Confidently overcome objections, answer tough questions, and serve as a passionate advocate for online education.
• Implementation & Relationship Management
  • Proactively manage customer relationships to drive program adoption, retention, and long-term student success.
  • Develop and nurture meaningful relationships with prospective and current students and their parents throughout the enrollment lifecycle.
  • Serve as a steady, trusted point of contact — building rapport, earning trust, and creating an experience families want to recommend to others.
• Family Support
  • Guide families through enrollment from start to finish, including application, student documentation, eligibility review, and final approval, ensuring smooth program adoption.
  • Gather, organize, and process all necessary documentation accurately and efficiently.
  • Assess and determine program eligibility based on specific district and program guidelines.
  • Respond promptly to inquiries with warmth, professionalism, and a solutions-oriented mindset.
• Cross-Functional Collaboration
  • Partner closely with School Partnership, Pupil Accounting, and Teachers to align on customer needs and cultivate expansion opportunities.
  • Share family insights with internal teams to continuously improve the enrollment experience.
  • Maintain detailed, current knowledge of all My Virtual Academy programs and policies to deliver accurate, confident information to every stakeholder.
• Operational Excellence
  • Maintain organized, accurate records in our SIS (Genius) and CRM (Salesforce) platforms.
  • Demonstrate initiative and accountability in resolving concerns and issues that arise during enrollment.
  • Ensure full compliance with all organizational policies and procedures.

Qualifications

• High school diploma.
• At least 1 year in a technical support or customer success role.
• Ability to master our SIS (Genius) and maintain organized records across SIS and CRM platforms.
• Superior presentation and interpersonal skills for engaging parents, students, and staff.
• A genuine dedication to K-12 online education and increasing graduation rates.
• Successful completion of physical, drug screen, and background check.

Requirements

• Associate’s degree or higher (preferred).
• Experience in K-12 education or edtech (admissions, recruitment, youth development, or social services) (preferred).
• Background in sales, account management, or consultative customer success (preferred).
• Proficiency with Salesforce (or comparable CRM) (preferred).
• Proficiency in Microsoft 365 (preferred).

Benefits

• Paid Time Off (PTO) — recharge, reset, and take care of what matters.
• Employee Assistance Program (EAP) — confidential support for life’s ups and downs.
• IRA and wellness initiatives — plan for your future and prioritize your well-being.
• Educational benefits after one year — keep learning and growing with us.
• Paid volunteer hours — give back to causes you care about, on the clock.
• Professional growth opportunities and ongoing training — build your career while you build futures.

Company Description

My Virtual Academy is a mission-driven team committed to increasing graduation rates and reimagining what K-12 education can look like. Our tuition-free virtual classes, 24/7 access to learning materials, and dedicated tech support give every student the chance to succeed on their own terms—wherever they are in their journey.