Role Description
The District Manager (DM) is responsible for building the Trinchero Family Estatesโ portfolio through a partnership with the distributor teams in the assigned division. This frontline sales resource is responsible for building strong relationships with and influencing the wholesaler such that they prioritize the Trinchero portfolio through education and training initiatives. Additionally, the DM will build relationships with valuable key accounts within their area of responsibility in support of their distributor partners.
Essential Functions:
-
Maintain a visible and actively working presence in the market both with key and target accounts independently and with distributors to effectively influence account purchase decisions and deliver the Trinchero annual plan.
-
Build and deliver insightful, fact-based selling stories that move distributors, key, and target accounts to choose the TFE portfolio to increase market share.
-
Drive value through your selling choices.
Distributor Management: Minimum 50%
-
Motivate and educate distributor teams by sharing strong, insightful, and fact-based selling information that emphasizes the value of our broad portfolio, deep family history, and powerful brand stories.
-
Teach distributor partners on brand standards and activation initiatives.
-
Effectively deliver the TFE message during distributor sales meetings, quarterly business reviews, trainings, outings, and events.
-
Collaborate across all distributor channel teams and champion the Trinchero Family Estates "One Team" approach.
-
Conduct all duties in a professional, effective, and efficient manner in alignment with Trinchero Family Estates ways of working.
Account Management: Minimum 30%
-
Manage a Key and Target account list for each channel and use it as a roadmap to execute new PODs and drive targeted sales goals.
-
Execute the priority marketing programs within the assigned AOR.
-
Build long-term relationships with owners and buyers through earning trust and respect.
-
Generate critical insights from data mining for accounts that identify placement, position, and pricing opportunities.
-
Approach every account with a strong promotional opportunity and plan that focuses on their channel with our brands.
Planning & Programming: Minimum 20%
-
Understand and utilize sales tools to build unique fact-based selling stories (MS Office, KARMA, OneSource, Datassentials, Nielsen, Power BI).
-
Proactively plan out your fiscal year, month, week, and days around geo-centric account calling using your Target & Key account list.
-
Utilize electronic organizational tools (i.e., Outlook) for planning and communication purposes.
Qualifications
-
Bachelorโs degree in business administration, Sales and Marketing, or related field.
-
Minimum of 3 Years of Experience - preferably in CPG, adult beverage or related industry.
-
Entrepreneurial spirit and field sales experience with an emphasis on new business development and face-to-face selling.
-
Proven track record of achieving sales goals and growing distribution for premium brands.
-
Proven influencer capable of building strong, positive, and effective relationships at the account level.
-
Strong business acumen; knows their industry, competition, and trends affecting their business.
-
Exceptional verbal and written communication, presentation, and negotiation skills.
-
Ability to lead, motivate and hold teams accountable through strong interpersonal and influence skills.
-
Organized professional able to manage multiple (and often competing) priorities.
-
Knowledge of state and federal liquor laws required is a plus.
-
Must have a valid Driverโs License and a clean driving record.
-
A strong interest in developing a passion for wine and spirits.
Requirements
-
Frequent travel, both by car and air.
-
Ability to lift at least 45 pounds (case of wine).
-
Regular working schedule to include evenings and weekends.
-
Long and irregular hours during peak seasons and/or special events.
-
Moderate to heavy physical work (moving wine cases and retail supplies, setting up for special events).
Benefits
-
Salary Range: $95,000.00 - $130,000.00.
-
Comprehensive benefits package including medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs, and fertility and family building benefits.
-
401(k) plan with potential discretionary profit-sharing contribution.