[Hiring] Director, Retail Sales Strategy @Onnit

Role Description

The Director of Retail Sales Strategy represents Onnit within the Unilever Wellbeing Collective and is accountable for strengthening ONNIT’s sales planning discipline across all classes of trade. This role plays a critical role in developing and building the strategic growth for the Onnit brand, including the go-to-market strategy for long-term growth and profitability. This role requires a highly strategic, data-driven, and collaborative leader with deep experience in omni-channel sales within high growth CPG environments.

Key Responsibilities

• Annual & Long Range Sales Planning
  • Build the annual sales plan in partnership with Sales, Finance, Marketing, and Supply Chain.
  • Translate ONNIT’s goals into channel, customer, and product level targets.
  • Develop long range demand and revenue forecasts to support strategic planning.
• Forecasting & Demand Planning
  • Own the S&OP forecast process, including cadence, accuracy tracking, and scenario modeling.
  • Partner with Demand Planning/Supply Chain to ensure inventory availability and minimize out of stocks.
  • Identify risks and opportunities versus plan and communicate them proactively.
• Sales Performance Management
  • Track performance against plan at customer and product levels while meeting revenue & profit targets.
  • Build dashboards, scorecards, and KPIs that give Sales leaders actionable insights.
  • Analyze trends to identify growth opportunities or performance gaps.
• Go to Market & Commercial Strategy Support
  • Support pricing and promotional strategy in order to mitigate channel conflict while simultaneously meeting topline and profitability objectives.
  • Partner with internal teams in the development of innovation and actively contribute to the commercialization process.
  • Provide data driven recommendations to optimize mix, margin, and customer profitability.
  • Execute shopper marketing initiatives at key retailers.
• Cross Functional Alignment & Communication
  • Act as the connective tissue between Sales, Finance, Marketing, and Supply Chain.
  • Translate strategy into clear, actionable plans for field teams.
  • Ensure consistent communication of goals, expectations, and performance.
• Category Insights & Analytics
  • Lead analysis and provide insights from customer-specific and syndicated data.
  • Lead development of selling stories on innovation with customers.
  • Build models to support scenario planning, pricing decisions, and resource allocation.
  • Provide insights that shape commercial strategy and investment decisions.

Qualifications

• 10+ years of experience in CPG Sales with people leadership experience and proven track record of success in sales planning, customer development, category management, and trade planning.
• An inclusive leader with strong communication skills, a passion for team development, and a high degree of comfort in giving and receiving actionable feedback.
• Ability to influence cross-functionally and build capabilities for the entire organization.
• Proven ability to work with all levels of leadership and functions across key customers.
• Entrepreneurial spirit, tenacity, dependability, integrity, and innovative sensibility.
• Robust analytical skills with experience in driving the P&L and leading cross-functional teams.
• Expert storyteller with the ability to translate data into insights.
• Sharp organizational skills and the ability to multi-task in a dynamic, deadline-driven environment.
• Superior presentation and communication skills (written and verbal).

Benefits

• Full medical, dental, and vision benefits.
• Basic Life Insurance.
• Immediate 401(k) eligibility with company matching.
• Unlimited vacation.
• Paid holidays.
• Flexible workplace policy.
• $100/month flexible benefit stipend.
• Tuition reimbursement.
• Fringe benefits include in-office meals, product credits and discounts, lifestyle spending account, family planning, online learning, fitness stipend, among many others.