[Hiring] Director of Public Safety Sales and Business Development @Draganfly Innovations

Role Description

Draganfly is looking for an experienced Director of Public Safety Sales and Business Development to lead our North American public safety sales team, grow revenue, and build strategic association and channel partnerships. This remote role reports to the Sr. Director, Public Safety Growth and requires travel throughout North America for industry events and customer and partner engagements.

• Lead, coach, and manage a team of public safety sales representatives across North America, establishing clear performance expectations, targets, and accountability.
• Develop and execute sales plans aligned with company growth objectives and public safety market opportunities.
• Own sales pipeline performance, revenue targets, forecasting accuracy, and CRM discipline across the team.
• Support representatives in account development, opportunity qualification, proposal preparation, negotiations, and deal closure.
• Establish consistent sales processes, reporting, and performance management practices.
• Develop and execute a strategic partnership plan targeting law enforcement associations and complementary industry organizations across North America.
• Build relationships with leadership and decision-makers at trade organizations including state and provincial associations and other relevant law enforcement networks.
• Identify and negotiate strategic partnerships, affinity programs, preferred-vendor arrangements, and member-benefit initiatives.
• Translate association relationships into qualified sales opportunities, coordinating with sales representatives to develop and convert leads.
• Identify complementary technology providers and channel partners that can expand Draganfly’s market reach and solution offerings.
• Champion a consultative sales approach focused on understanding operational challenges and positioning solutions that meet customer requirements.
• Represent Draganfly at industry conferences, association meetings, trade shows, and strategic customer engagements.
• Develop insight into customer needs, competitive activity, procurement trends, and emerging market opportunities.
• Collaborate with Product, Marketing, and Operations to align sales strategies, customer commitments, and go-to-market initiatives.
• Support the development of repeatable commercial offerings, customer engagement models, and sales enablement materials.

Qualifications

• Proven experience in business development, leasing, sales, or relationship management.
• Experience with law enforcement, public safety, membership associations, or affinity programs.
• Existing relationships within police, sheriffs’, campus law enforcement, or related public safety organizations.
• Experience representing an organization at national conferences and industry events.
• Experience developing executive-level proposals, presentations, and promotional campaigns.
• Success building partnership programs, negotiating agreements, and demonstrating partner value.
• Strong consultative selling, networking, presentation, and executive communication skills.
• Experience managing partnership pipelines using CRM software.
• Strong organization, project management, and follow-through; able to work independently and manage competing priorities.
• Able to participate in virtual and in-person meetings, and travel to manage relationships across North America.

Requirements

• Salary range: $140,000–$160,000 USD.
• Health Coverage Reimbursement: We reimburse the cost of your existing or preferred healthcare plan (amount varies depending on family size).
• Generous time-off program, including vacation, wellness days, and the week off between Christmas and New Year’s.
• Professional development support, including assistance in obtaining or maintaining role-relevant certifications (e.g., FAA Part 107 Remote Pilot Certificate, where applicable).

Benefits

• Collaborative team that values innovation, curiosity, and continuous improvement.
• Opportunity to make a meaningful impact, work on diverse and cutting-edge projects, and grow your skills alongside passionate experts.
• Competitive compensation and strong benefits.
• Supportive environment where your contributions truly matter.