[Hiring] Director of Brand Partnerships @Benzinga

Role Description

The Director of Brand Partnerships is a senior individual-contributor role focused on driving revenue through brand marketing partnerships. This person will work directly with marketing leaders to develop and sell high-impact, narrative-driven campaigns that position clients in front of Benzinga's retail investor audience.

The role is centered on selling brand dollars, not performance — including:

• Sponsored content (articles and video)
• Executive interviews
• Brand storytelling
• Integrated campaigns
• Event-based activations

This is ideal for a seller who understands how brands allocate marketing budgets, how to position content and media as a strategic lever, and how to close multi-touch, multi-month brand partnerships.

Key Responsibilities

• Revenue Ownership & Deal Execution
  • Own and deliver against a significant annual revenue quota focused on brand and content-driven revenue
  • Source, develop, and close integrated marketing partnerships end-to-end
  • Package and sell solutions including:
    • Sponsored content articles
    • Sponsored video and executive interviews
    • Brand storytelling campaigns
    • Newsletter and homepage integrations
    • Creative sponsorships and brand activations
  • Negotiate pricing, packaging, and long-term partnership agreements
  • Close mid-market to enterprise-level brand deals, including six-figure campaigns
• Brand Partnerships & Account Development
  • Build and grow relationships with:
    • Marketing leaders (CMOs, VPs of Marketing, Brand Directors)
    • Growth and acquisition teams
    • Agencies and media buyers
  • Target key financial verticals including:
    • Fintech and investing apps
    • Brokerages and trading platforms
    • ETF issuers and asset managers
    • Crypto and emerging financial platforms
    • Consumer finance brands
  • Target non-endemics looking to get their story in front of retail investors
  • Position Benzinga as a trusted media partner for brand storytelling and investor education
  • Drive repeat business through always-on content programs and recurring campaigns
• Pipeline Development
  • Build and maintain a strong pipeline of brand marketing opportunities
  • Prospect into both direct brands and agencies
  • Identify companies actively investing in awareness (e.g., launches, raises, new products)
  • Maintain accurate forecasting and CRM discipline

What Success Looks Like

• Consistently hitting or exceeding revenue targets driven by brand and content partnerships
• Closing multi-product, multi-month campaigns (articles + video + distribution + activations)
• Building long-term relationships with marketing teams and agencies
• Driving repeat revenue through always-on sponsored content programs
• Establishing Benzinga as a go-to partner for retail investor-facing brand campaigns

Qualifications

• 5+ years of experience in:
  • Media sales
  • Digital advertising
  • Branded content or sponsorship sales
  • Financial services or fintech marketing/sales
• Proven track record of closing deals and hitting quota
• Experience selling content-driven or brand-led marketing solutions
• Strong ability to engage senior marketing stakeholders
• Excellent communication, presentation, and negotiation skills
• Experience managing full sales cycle from prospecting to close

Preferred

• Experience selling sponsored content, video, or integrated media campaigns
• Familiarity with how brands allocate brand vs. performance budgets
• Existing relationships with:
  • Financial services marketing teams
  • Fintech companies
  • Agencies and media buyers
• Experience closing six-figure+ partnerships

Compensation

• Competitive base salary
• Uncapped commission structure
• On-target earnings aligned with senior-level brand sales performance
• Benefits package and growth opportunities
• (Exact comp to be determined based on experience.)

Why Join Benzinga

• Access to a high-intent retail investor audience
• Strong, recognized brand in finance and investing
• A platform built for content, storytelling, and investor education
• Ability to sell strategic, high-impact brand campaigns - not commoditized ad inventory
• Fast-moving, entrepreneurial environment
• Direct impact on revenue growth and market positioning