Role Description
At the COOL company, weβre redefining how businesses scale through AI-powered marketing. Our proprietary CoolAi platform blends advanced automation with human strategy to drive measurable growth across Paid Search, Social, SEO, and YouTube. We partner with forward-thinking brands to deliver smarter, faster, and more efficient performance marketing.
Responsibilities and Duties
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Campaign Management & Optimization
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Oversee execution and performance of digital campaigns across SEM, Paid Social, Display, and Video.
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Monitor and optimize campaigns using both The Cool Company proprietary technology and native publisher platforms (Google, Meta, etc.).
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Identify performance trends and proactively implement tactical improvements to maximize efficiency and ROI.
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Client Leadership & Communication
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Act as the primary point of contact for assigned clients.
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Lead performance reviews, presenting clear insights tied to business outcomes.
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Translate complex performance data into actionable, client-friendly narratives.
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Strategic Advisory
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Analyze cross-channel performance data (PPC, SEO, Social, YouTube) to uncover growth opportunities.
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Develop and present strategic recommendations aligned to client goals (lead generation, revenue growth, brand awareness).
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Guide clients on budget allocation, channel mix, and scaling strategies.
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Cross-Functional Collaboration
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Partner with Sales, Ad Operations, and Creative teams to ensure seamless campaign execution.
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Contribute to creative strategy and messaging aligned with performance insights.
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Ensure timelines, deliverables, and quality standards are consistently met.
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Revenue Growth & Retention
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Identify opportunities to expand accounts through upselling and cross-selling.
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Drive long-term client retention through performance, trust, and strategic value.
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Support renewal conversations with data-backed performance narratives.
Qualifications
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Digital Advertising Account Management Experience OR, 2+ years of experience in client-facing digital marketing, or performance marketing.
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Exceptional client-facing communication skills (written and verbal).
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Ability to present complex data in a clear, compelling, and actionable way.
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Proven ability to identify upsell and cross-sell opportunities.
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Strong understanding of retention strategies and client lifecycle management.
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Strong organizational and time management skills across multiple accounts.
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Comfort working with AI-driven platforms and automation tools.
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Intermediate to Advanced skills in Microsoft Excel and/or Google Sheets.
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Familiarity with Slack, Microsoft Teams, Click-up, or similar tools.
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Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET.
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Must have a player/coach mentality, willing to both execute and lead.
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Creative confidence and proactive communicator.
Benefits
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Competitive Salary
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Health, Dental and Vision Insurance
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Paid Time Off
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Company Holidays
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401k