Role Description
We are currently seeking a
Cold Caller / Telemarketer
to support our client's sales and marketing efforts by proactively contacting prospective homeowners, qualifying leads, and scheduling appointments for the sales team.
The
Cold Caller / Telemarketer
will be responsible for making a high volume of outbound calls to prospective customers, following an established script and call strategy, identifying customer interest, and converting qualified prospects into scheduled in-home consultations.
The ideal candidate is a confident and persuasive communicator who is comfortable making cold calls, handling objections, engaging homeowners in conversation, and consistently working toward daily and weekly appointment-setting goals. This position requires someone who is results-driven, resilient, organized, and comfortable working in a fast-paced sales environment.
Key Responsibilities
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Cold Calling & Appointment Setting
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Make a high volume of outbound calls to prospective homeowners using company-provided lead lists.
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Follow established cold-calling scripts, talking points, and proven call strategies.
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Clearly communicate the value of the Company's roofing and home improvement services.
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Identify and qualify prospects based on their needs, interest, and eligibility.
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Overcome common objections and maintain productive conversations with prospective customers.
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Schedule qualified homeowners for in-home consultations with the sales team.
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Follow up with warm leads and prospects who have previously expressed interest.
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Consistently meet or exceed daily and weekly call volume and appointment-setting targets.
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Lead & CRM Management
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Accurately document call outcomes, customer information, qualification details, and follow-up requirements in the CRM.
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Maintain accurate and up-to-date lead information to support sales team visibility and follow-up.
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Ensure all customer interactions and appointment information are properly recorded.
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Help maintain lead data quality and identify discrepancies or incomplete information.
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Customer Communication
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Respond professionally to customer questions and initial inquiries.
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Listen actively to homeowners and identify their needs before recommending the next step.
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Provide a positive customer experience during every interaction.
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Communicate professionally and respectfully, including when handling difficult conversations or objections.
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Follow up consistently with leads according to established processes.
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Training & Continuous Improvement
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Participate in regular training and coaching sessions.
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Continuously improve product knowledge, communication skills, objection handling, and appointment-setting techniques.
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Apply feedback from management and sales leadership to improve call performance.
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Stay adaptable as scripts, campaigns, lead sources, and processes evolve.
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Support the Company's transition toward a more digital-first marketing and lead-generation strategy.
Qualifications
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Previous experience in cold calling, telemarketing, appointment setting, inside sales, or call center environments.
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Strong verbal communication and active listening skills.
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A confident, persuasive, and professional phone presence.
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The ability to build rapport quickly with prospective customers.
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Comfort making a high volume of outbound calls every day.
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Strong objection-handling and problem-solving skills.
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A results-oriented mindset and motivation to achieve measurable targets.
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The ability to follow a structured script while still maintaining a natural conversation.
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Strong organization and attention to detail when managing leads and CRM information.
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Resilience when dealing with rejection and challenging conversations.
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The ability to work independently while collaborating effectively with a U.S.-based team.
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A willingness to receive coaching and continuously improve performance.
Core Competencies
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Communication β Speaks clearly and persuasively, listens actively, asks appropriate questions, and communicates professionally with customers and team members.
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Customer Service β Responds promptly to customer needs, handles difficult situations professionally, and maintains a positive customer experience.
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Productivity & Dependability β Consistently meets schedules, call-volume expectations, deadlines, and appointment-setting objectives.
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Initiative β Takes ownership of responsibilities, looks for opportunities to improve performance, and proactively addresses challenges.
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Stress Management & Resilience β Remains professional and focused under pressure and handles rejection without allowing it to negatively affect performance.
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Teamwork β Works effectively with the sales and marketing teams, welcomes feedback, and contributes to shared goals.
Experience
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1+ year of professional experience in cold calling, telemarketing, appointment setting, inside sales, or a call center environment preferred.
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Experience in roofing, home improvement, construction, or other home services is a plus but not required.
Language Skills
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Strong English communication skills, both verbal and written.
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Ability to communicate clearly and professionally with U.S.-based homeowners.
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Ability to understand and follow scripts, instructions, correspondence, and CRM notes.
Computer Skills
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Comfortable working with CRM systems and web-based software.
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Proficiency with Microsoft Office/Microsoft 365.
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Experience with Lead Perfection is a plus.
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Ability to learn and navigate new systems and technology quickly.