Role Description
As CRO, you will own and drive the companyβs revenue growth strategy, identifying new opportunities, scaling high-performing acquisition channels and building profitable commercial partnerships. You will lead the commercial, affiliate and performance marketing functions, develop strategic partnerships and identify new acquisition channels and revenue opportunities. This is a hands-on executive leadership role for someone who understands how to turn traffic, partnerships and digital products into profitable, scalable revenue.
Your Key Responsibilities
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Define and execute the company's commercial and growth strategy.
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Own revenue growth targets and drive profitable, sustainable growth across acquisition and distribution channels.
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Develop and scale affiliate and strategic partnerships.
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Lead paid acquisition across Meta, Google, TikTok, X and other relevant channels.
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Identify and negotiate new B2B distribution and revenue opportunities.
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Manage and optimise acquisition, conversion, retention, ARPU and overall profitability.
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Lead and develop a remote international team of affiliate managers and media buyers.
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Manage marketing budgets and ensure strong ROI and commercial discipline.
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Build partnerships with publishers, networks, digital product companies, fintech/payment players and other relevant businesses.
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Use AI and data-driven tools to improve marketing, testing and decision-making.
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Work closely with the CEO and leadership team to accelerate profitable growth.
Qualifications
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10+ years' experience in performance marketing, digital acquisition, affiliate marketing, subscription commerce or a similar environment.
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Proven experience in a senior commercial, revenue or growth leadership position.
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A strong existing network of affiliates, publishers, media buyers, networks or digital partners.
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Proven experience scaling customer acquisition through paid media and affiliate channels.
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Strong commercial negotiation and business development skills.
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A deep understanding of CAC, LTV, ROAS, ARPU, conversion, retention and profitability.
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Experience managing significant marketing budgets with clear commercial accountability.
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Strong leadership skills and experience managing international remote teams.
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A highly analytical, entrepreneurial and hands-on approach.
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Strong knowledge of AI tools and their application to marketing and growth.
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Experience in subscriptions, fintech, payments, streaming, digital products, VAS or performance-based businesses is a strong plus.
Requirements
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Builder and growth leader, not a traditional brand marketer.
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Commercially driven, highly networked, analytical and comfortable moving quickly from strategy to execution.
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Ability to negotiate a deal, launch a channel, analyse the numbers and scale what works.
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Combine strategic thinking with operational execution and are comfortable taking full ownership of commercial results.
Benefits
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100% remote international role.
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Significant autonomy and direct exposure to the CEO and Board.
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Opportunity to build and shape the company's commercial and revenue growth strategy.
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A high-impact role with significant ownership and the opportunity to directly influence the company's growth trajectory.