Role Description
As the Chief Revenue Officer (CRO) at Caiz, you will be responsible for overseeing all revenue-generating functions across the organization, including sales, marketing, customer acquisition, and retention. The CRO will create and lead a scalable revenue model and ensure consistent growth through a data-driven approach while staying true to Caiz's ethical and Shariah-compliant values.
Responsibilities
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End-to-End Revenue Ownership: Oversee all functions tied to revenue generation, including pricing, sales, customer success, digital acquisition, and retention strategies.
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Sales Team Expansion & Enablement: Recruit, train, and scale high-performance sales teams across different customer segments (institutional, enterprise, retail).
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Growth Marketing & Digital Strategy: Own performance marketing, user funnel optimization, lead generation, and digital campaigns across all platforms.
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Customer Journey Optimization: Map the entire customer lifecycle and improve touchpoints to drive loyalty and long-term customer value.
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Revenue Forecasting & Reporting: Build accurate, actionable revenue forecasts and dashboards for real-time executive decision-making.
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Pricing & Packaging: Design, test, and optimize pricing strategies and revenue models for blockchain-based products and services.
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Cross-Functional Revenue Alignment: Work closely with Product, Finance, Operations, and Compliance to ensure alignment of revenue goals with product capabilities and market conditions.
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Churn Reduction & LTV Growth: Lead initiatives aimed at reducing churn, improving upsells, and increasing customer lifetime value (LTV).
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CRM and Tooling Management: Ensure the right tools (e.g., Salesforce, HubSpot) and data infrastructure are in place for scalable revenue operations.
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Tokenomics & Digital Asset Monetization: Collaborate with blockchain and token strategy teams to monetize digital assets ethically and effectively.
Qualifications
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Bachelor’s or Master’s degree in Business, Finance, Marketing, or a related field.
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MBA or executive-level training is an added advantage.
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10+ years in revenue or growth leadership roles, ideally in crypto, SaaS, fintech, or tech startups.
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Strong track record of growing revenue, building scalable systems, and managing performance-driven teams.
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Experience in digital customer acquisition and data analytics.
Skills & Competencies
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Strong analytical mindset with a deep understanding of revenue models and KPIs.
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Expertise in CRM platforms, performance marketing, and digital sales strategies.
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Excellent leadership, decision-making, and communication skills.
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Ability to work cross-functionally and adapt quickly in a dynamic, tech-driven environment.
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Knowledge or experience with ethical or Shariah-compliant products is a plus.
Language
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Excellent spoken English (native or near-native level).
Benefits
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Competitive Financial Compensation: We offer financial benefits that reflect the value of your work and dedication.
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Work Flexibility: Enjoy the flexibility to work from home, the office, or even abroad.
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Annual Holidays: Generous paid time off to help you maintain a healthy work-life balance.
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Relocation Assistance: We provide relocation support for employees moving to new locations.
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Professional Development: Opportunities for training, certifications, and career growth.
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Employee Recognition: Programs to celebrate and reward your achievements and contributions.
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Inclusive & Collaborative Culture: A supportive and diverse work environment where your voice matters.
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Diversity, Equality, and Inclusion: We are committed to fostering a workplace that values diversity and promotes equality and inclusion for all employees.