Role Description
The role of a Cardiac PET Account Manager (CPAM) at GE HealthCare (GEHC) involves driving the timely adoption and growth of GEHC's cardiac imaging agent, Flyrcado (flurpiridaz F 18), which is used for Positron Emission Tomography (PET) myocardial perfusion imaging (MPI) to detect coronary artery disease (CAD). The role emphasizes a mix of direct sales, strategic collaboration, customer education, and performance tracking to drive the growth of Flyrcado in the cardiac imaging market. The CPAM independently achieves commercial objectives within operating budgets and guidelines.
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Develop and execute a territory business plan to drive Flyrcado market share growth, partnering with Hospitals, Imaging Centers, Cardiac Centers, Mobile Imaging, DOD, and VA facilities.
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Accountable to achieve the quarterly and yearly Operating Plan for the territory, customer satisfaction, and retention.
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Understand product differentiators and position Flyrcado as the product of choice through high clinical acumen.
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Be a trusted advisor to Imaging Centers and Cardiologists by deepening understanding of their goals, equipment, and workflow.
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Identify the top referring Cardiologists, create relationships, and impact decision-making criteria.
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Prioritize multiple projects and drive focus on high-impact opportunities.
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Collaborate with market access support teams to optimize payor contract implementation.
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Collaborate with pharmacy channel partners and GE PDx Application Specialists teams.
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Pre-call planning and in-call questioning to understand customer needs.
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Monitor territory plan performance and collaborate on next action steps.
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Virtual selling and cold calling to new and existing targets.
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Providing pricing strategy, price negotiation, and contract management.
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Forecasting orders and sales of assigned territory and submitting weekly progress reports.
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Representing the company at healthcare conferences and seminars.
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Ensure a compliant, ethical culture to promote GEHC products.
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Additional projects and initiatives as required.
Qualifications
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Bachelor's degree from an accredited university or college or certification through the NMTCB or AART.
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5+ years of sales experience in a healthcare facility, including contracting and calling on physicians and office staff.
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Experience selling/leading in a highly matrixed environment and large account management preferred.
Requirements
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Nuclear Medicine and Nuclear Cardiac Industry acumen.
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Experience with product launch and P&T Committees preferred.
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Strong analytical, oral, presentation, and written skills; proficient in MS Office and CRM.
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Ability to work independently and with a team to manage multiple stakeholders.
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Ability to mentor non-senior CPAMs as requested by leadership.
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Analytical ability to use internal reporting to manage account plans.
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Ability to apply various problem-solving techniques to solve complex issues.
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Ability to build rapport and relationships effectively.
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Ability to achieve objectives while operating in compliance with regulatory guidelines.
Benefits
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Competitive benefits package, including medical, dental, vision, and paid time off.
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401(k) plan with employee and company contribution opportunities.
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Life, disability, and accident insurance.
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Tuition reimbursement.