[Hiring] Business Development Representative @Critical Start

Role Description

The Business Development Representative (BDR) plays a central role in building qualified pipeline through AI-driven outbound. This role blends strategic intent analysis with modern AI-powered research, personalization, and automation to generate meaningful conversations with target accounts across an assigned territory and named account list.

• Design and execute precision outbound sequences using email, LinkedIn, and targeted calls.
• Research and prioritize target accounts using a blend of AI-driven insights, technographic data, recent news, and security incidents.
• Build account-level playbooks that identify buyer personas, pain points, and strategic timing windows.
• Partner with Sales to identify target accounts and co-develop account penetration plans.
• Analyze and interpret intent signals to identify high-confidence buying moments.
• Use AI tools to conduct rapid, in-depth company and persona research prior to outreach.
• Collaborate with Demand Generation teammates to co-build and execute outreach around campaigns and events.
• Log all outbound and event activities accurately in Salesforce.
• Work with Account Executives and channel partners to understand territory priorities.

Qualifications

• 2+ years of experience in a BDR, SDR, inside sales, demand generation, or related lead generation role.
• Demonstrated success building targeted outbound workflows and generating qualified meetings.
• Experience using Claude or similar AI tools for content generation, research, sequencing, and workflow efficiency.
• Strong ability to stay organized, self-directed, and independently prioritize daily execution against strategic goals.
• Proficiency with Salesforce, 6sense, Groove/Clari, LinkedIn Sales Navigator, and B2B intent tools.
• Excellent communication skills — clear, concise writing, strong verbal presence, and the ability to personalize messaging for different buyer personas.
• High attention to detail with the ability to analyze performance data and adjust strategy based on results and learnings.
• A genuine appetite to learn cybersecurity, MDR, security operations, competitive landscapes, and buyer pain points.
• Collaborative mindset with an eagerness to learn and genuine curiosity about how buyers think, operate, and make decisions.

Requirements

• Brings a self-starter mindset with an entrepreneurial, strategic approach to pipeline development.
• Leads with a team-first mentality, knowing the best results come from collaboration.
• Is energized by quality pipeline creation and precision outbound that drives real engagement.
• Balances strategic account-based research with programmatic outreach cadences.
• Seeks opportunities to optimize workflows, automate repeatable tasks, and increase speed-to-lead.
• Thinks buyer-first: researching pain points, industry context, and business timing before reaching out.
• Owns the metrics that matter: engagement quality, response rates, meeting quality, and pipeline influence.

Benefits

• Competitive salary with bonus potential.
• Comprehensive health benefits with generous employer contributions for medical, dental, and vision.
• Unlimited PTO (Paid Time Off) policy.
• Paid Parental and Military Leave.
• Employer-provided Life Insurance, Long-Term Disability, and Short-Term Disability coverage.
• 401(k) Plan with Matching Program.
• Monthly Wellness Initiatives.

Company Description

Critical Start is a cybersecurity company focused on redefining how organizations protect themselves against breaches. We deliver 24x7 AI-accelerated, human-validated detection, investigation, and response across IT and OT. Our innovative approach includes pioneering the first MOBILESOC app for on-the-go detection and response.