[Hiring] Business Development Representative @AppDirect

Role Description

As a member of the Firstbase team, you will:

• Generate qualified pipeline by running targeted outbound sequences across cold calls, email, and LinkedIn — working toward a target of 10+ qualified meetings per week;
• Research target accounts using ICP criteria, hiring signals, funding rounds, and org structure to identify the right entry points before reaching out;
• Run discovery calls with Director-level and above stakeholders to qualify opportunities against our framework before handing off to an Account Executive;
• Deliver detailed handoff briefs to AEs so they walk into every first meeting fully prepared;
• Partner with Account Executives on territory strategy and coordinate outreach for high-priority accounts;
• Track activity and pipeline performance in HubSpot to keep your book of business clean and reportable;
• Leverage AI to move with speed and efficiency while delivering highly tailored and personalized messaging over email, LinkedIn, or on the phone.

Qualifications

• At least 1 year of customer-facing experience: any role where you had to engage, persuade, or serve people directly (prior BDR/SDR experience is a strong plus);
• Comfort with cold outreach across phone, email, and LinkedIn, this is a core part of the job every single day;
• Strong written communication skills. Your outbound messaging should sound like a real person wrote it, tied to specific research, not a template;
• Experience with a CRM such as HubSpot or Salesforce and a sales engagement tool such as Salesloft or Outreach (or a genuine willingness to learn fast);
• A clear reason you want to be in sales. We're looking for people building a career here, not filling a seat.

Benefits

• Inclusive environment that respects diversity of excellence, experience, and thought;
• Encouragement of applications from Indigenous peoples, racialized people, people with disabilities, and people from gender and sexually diverse communities.

Company Description

AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.