[Hiring] Business Development Representative @Zennify

Role Description

Zennify is hiring a Business Development Representative (BDR) to accelerate pipeline growth and increase deal velocity across our Salesforce and Twilio practices. This role exists for one purpose: to create and advance qualified opportunities to the Proposal stage within our AI-driven sales motion.

• Own outbound prospecting across Financial Services, Healthcare, Utilities, and other regulated industries.
• Convert target accounts into qualified, research-backed opportunities that move cleanly into scoping and proposal.
• This is not a traditional “set meetings” BDR role.
• This role is measured by:
  • Time to Proposal WIP
  • Number of Proposal WIP opportunities created
  • Pipeline growth contribution
• Reporting into the SVP, GTM, this role will work directly with Account Executives, Sales Solution Architects (SSA), and Principal Consultants to ensure clean stage progression and fast handoffs.

Qualifications

• Self-motivated with measurable results tied to pipeline growth and bookings.
• 2+ years experience as a Business Development Representative or similar role.
• Higher education diploma or degree in sales, marketing, business or related field.
• Familiarity with Salesforce and Twilio products and services.
• Strong communication (oral and written) and interpersonal skills.
• Results-oriented mindset with a track record of meeting or exceeding targets.
• Self-motivated and able to thrive in a fast-paced, dynamic environment.
• Track record of fostering long-term client relationships through exceptional service delivery and post-sales support.
• Proficiency leveraging AI in the development of your sales assets and outreach approach.

Requirements

• Identify and target net-new and whitespace accounts aligned to defined ICPs.
• Execute outbound prospecting via phone, email, LinkedIn, partner channels, and event follow-up.
• Build multi-threaded engagement strategies within target accounts.
• Create urgency around business initiatives tied to Salesforce, data, AI, and Twilio use cases.
• Own outbound activity targets and stage progression metrics.
• Advance qualified opportunities from Stage 1 (Lead Qualification) to Stage 4 (Proposal WIP).
• Ensure opportunities entering Scoping and Proposal are clean, research-backed, and ICP-aligned.
• Reduce rework by delivering high-quality account briefs and discovery inputs.
• Maintain strict Salesforce hygiene and stage accuracy.
• Track and report on time-to-proposal metrics.
• Develop one-page account briefs using research tools and internal GPT workflows.
• Identify stakeholder maps, likely decision paths, and buying triggers.
• Surface industry-specific challenges across Financial Services and regulated markets.
• Provide Portfolio Leads with actionable context prior to scoping meetings.
• Develop working knowledge of Salesforce (FSC, Sales Cloud, Service Cloud, Data Cloud, Agentforce) and Twilio (Flex, Messaging, CX use cases).
• Articulate Zennify’s value proposition clearly in financial services and regulated industries.
• Align prospect conversations to real use cases and measurable outcomes.

Benefits

• Unlimited PTO so you can take the time you need.
• Strong medical, dental, vision, and life insurance benefits.
• Pet insurance, pawternity and pawreavement leave, and mental health support.
• Investment in your development through paid training and certifications.