[Hiring] Business Development Manager @American Fidelity

Role Description

Direct the overall business development marketing strategy for the company, including:

• Marketing plans
• Budget and tactics used for execution
• Ongoing measurement and optimization of initiatives

Develop strategic and compelling marketing campaigns, content, collateral, and sales enablement materials designed to:

• Generate leads
• Move prospects through the pipeline
• Position American Fidelity as a leader in the HR and benefits space

Collaborate with Sales Leadership to:

• Develop, execute, and manage marketing strategies for third-party partners including associations and brokers
• Drive brand awareness
• Assist in generating leads

Qualifications

• Bachelor's degree preferred, or commensurate equivalent work experience
• Seven plus years of marketing, communication, advertising, or digital marketing experience preferred, including three to five years experience in the insurance industry
• Ability to work with senior leaders to develop strategy and make recommendations
• Experience researching, planning, executing, and measuring marketing projects, campaigns, and strategies
• Efficient in tracking leads and marketing activity within a CRM such as Salesforce
• Fully proficient knowledge in Word, Excel, and PowerPoint
• Fully proficient knowledge in marketing tactics such as digital paid advertising, content marketing, and campaign creation
• Strong copywriting skills
• Fully proficient knowledge of insurance products, industry, target audience, and sales strategy
• Ability to manage multiple projects at one time while keeping all stakeholders apprised on a regular cadence

Requirements

• Bachelor's degree preferred, or commensurate equivalent work experience
• Seven plus years of marketing, communication, advertising, or digital marketing experience preferred, including three to five years experience in the insurance industry
• Ability to work with senior leaders to develop strategy and make recommendations
• Experience researching, planning, executing, and measuring marketing projects, campaigns, and strategies
• Efficient in tracking leads and marketing activity within a CRM such as Salesforce
• Fully proficient knowledge in Word, Excel, and PowerPoint
• Fully proficient knowledge in marketing tactics such as digital paid advertising, content marketing, and campaign creation
• Strong copywriting skills
• Fully proficient knowledge of insurance products, industry, target audience, and sales strategy
• Ability to manage multiple projects at one time while keeping all stakeholders apprised on a regular cadence

Company Description