[Hiring] Brand Ambassador, Trade Show Manager @Nielsen Massey Vanillas I

Role Description

This exciting role involves conducting engaging tastings, delivering captivating presentations, and building customer loyalty through exceptional interactions. Ideal candidates will be passionate about food, possess strong communication and presentation skills, and have a flexible schedule. This entry-level position offers competitive pay and the opportunity to grow within a progressive family-owned company.

• Lead Trade Show & Event Execution: Represent the company at regional and national foodservice trade shows, managing booth setup, merchandising, marketing materials, logistics, budgets, travel, inventory, and event operations to maximize brand visibility and engagement.
• Drive Customer Engagement & Product Education: Conduct product demonstrations, tastings, and sampling events, clearly communicating and teaching on our product benefits, menu applications, and value propositions to distributors, operators, chefs, and customers.
• Generate Leads & Support Sales Growth: Engage trade show visitors and prospects, qualify opportunities, capture lead information, and execute timely follow-up activities to convert leads into pipeline opportunities and sales.
• Build & Strengthen Distributor Relationships: Develop strong partnerships with distributor representatives and foodservice operators through ongoing engagement, promotional events, product training, and collaborative marketing initiatives.
• Manage CRM & Performance Tracking: Maintain accurate CRM records for all trade shows and customer interactions, track customer demand, measure event performance, and report on leads, opportunities, ROI, and KPI achievement.
• Gather Market Intelligence & Provide Strategic Insights: Collect and analyze competitive activity, pricing trends, customer feedback, and market developments, providing actionable recommendations to Sales and Marketing leadership.
• Coordinate Marketing & Promotional Programs: Partner with Sales, Marketing, and distribution teams to execute promotional campaigns, sponsorships, collateral management, and event marketing programs that enhance brand presence and sales impact.
• Support Annual Foodservice Growth Objectives: Execute initiatives aligned with annual strategic goals, including new item awareness, distributor training, customer acquisition, relationship development, and continuous improvement of consumer-facing marketing materials.
• Ability to travel: Travel is required for this role and with a busy trade show schedule can be up to 80% with peak seasons during Spring / Fall.

Qualifications

• Strong knowledge and experience working for or with one or more Big 6 Broad Line and specialty distributors in North America
• 1-3 years of field sales/culinary experience
• Ability to work irregular hours and travel frequently
• Knowledge of Food Service / Away-From-Home Channel
• Strong writing, communication, and presentation skills
• Proven ability to meet deadlines
• Excellent multi-tasking and prioritization skills
• Strong interpersonal and communication skills and superior organizational skills
• Ability to interact with all levels of the organization

Requirements

• Organization
• Business Acumen - Demonstrates knowledge of the market and competition; Aligns work with strategic goals
• Cost Consciousness - Works within approved budget and capabilities
• Agility – Capable of adapting to changes in how business is conducted with no diminishment in work performance
• Safety and Security – Responsible for observing safety and security procedures
• Results Orientation - High energy, results-driven, determined, and flexible
• Entrepreneurial mindset
• Problem Solving - Identifies and resolves problems in a timely manner
• Project Management - Develops project plans and coordinates projects
• Technical Skills - Pursues training and development opportunities
• Change Management - Embraces a sense of urgency and enthusiasm about the future
• Leadership Capability - Capacity to assume greater responsibilities over time
• High level of emotional intelligence (EQ)
• Excellent verbal and written communication skills
• Excellent listening skills

Benefits

• 401k Plan and up to 4% company matching
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Health Reimbursement Arrangement or Health Savings Account
• Flexible Spending Accounts (FSA) - Health, Dependent Care, and Commuter
• Paid Holidays
• Paid Time Off (PTO)
• Tuition Reimbursement
• Paid Parental Leave
• Bereavement
• Short Term Disability
• Weekly paychecks
• Rewards & Recognition Programs
• Employee Referral Program
• Employee Assistance Programs (EAP)
• Annual Bonus Program