Role Description
As an Associate, Strategic Alliances, you will play a key role in expanding our partner ecosystem by initiating and deepening relationships with top-tier benefit brokerages. Reporting to the Business Development Manager and working closely with the Head of Growth Marketing and Strategic Alliances Managers, your responsibilities will include:
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Prospecting & Relationship Development:
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Identify and engage consultants within your assigned set of consulting houses through outbound campaigns, warm introductions, and inbound inquiries.
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Conduct tailored outreach across Email, Phone, and LinkedIn to drive interest and engagement.
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Maintain accurate records of outreach activity and progress within CRM systems.
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Event & Conference Engagement:
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Represent Benepass at consultant-hosted conferences and industry events.
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Drive meetings and meaningful event engagement with both benefits consultants and their clients.
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Inbound Lead Management:
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Manage all inbound consultant inquiries from alliance-driven campaigns.
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Qualify inbound interest and route to appropriate strategic alliances managers and account executives.
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Broker Engagement & Enablement:
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Assist in recruiting consultants to attend regional events, roundtables, and webinars.
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Coordinate and secure βlunch and learnβ sessions with consulting teams to introduce Benepass and educate on product capabilities.
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Cross-Functional Collaboration:
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Collaborate with the Marketing and Strategic Alliances Managers to align campaign targets, timing, messaging, and follow-up.
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Provide feedback to internal stakeholders based on broker conversations to improve partner-facing collateral and GTM strategy.
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Pipeline Management & Reporting:
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Maintain clean, accurate broker engagement records in Salesforce and other systems.
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Report regularly on outreach, meetings booked, and key broker engagement metrics.
Qualifications
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1β2 years of professional experience in a client-facing role within a benefits consulting, brokerage, or advisory environment (e.g., Analyst, Associate, Consultant).
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Proven experience engaging external stakeholders through email, phone, and LinkedIn, with the confidence to proactively initiate conversations and build trusted relationships.
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Comfortable executing outbound prospecting, including making phone calls and crafting highly personalized outreach tailored to benefits consultants and brokerage teams.
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Hands-on experience using CRM systems (Salesforce preferred) to manage pipelines, log activity, and maintain accurate, high-quality data.
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Familiarity with sales engagement platforms such as Outreach.io (or similar tools) to build, manage, and optimize outbound sequences.
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Highly coachable and intellectually curious, with a strong desire to develop commercial acumen and go-to-market skills.
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Strong written and verbal communication skills, with the ability to clearly articulate value and represent Benepass professionally to external partners.
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Thrives in a fast-paced, high-growth environment, demonstrating ownership, accountability, and the ability to collaborate effectively across teams.
Requirements
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Base Salary: $80,000
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Variable Compensation: $30,000 annually; paid monthly, uncapped
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On-Target Earnings (OTE): $110,000
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Range(s) is subject to change. Benepass takes a number of factors into account when determining individual starting pay, including market comparables, interview performance, peer compensation, and years of experience.
Benefits
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95% coverage of medical, dental, and vision
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Fantastic benefits, including:
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$250 WFH setup
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$150/month cell phone + internet
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$100/month Wellness
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We offer several team onsites a year
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Flexible PTO