Role Description
As an Associate Director of K–12, you are responsible for driving growth and achieving sales goals for College Board programs and services within an assigned territory. You execute against established state and regional strategies, owning a portfolio of accounts and a pipeline of opportunities that expand access to College Board programs.
You are accountable for delivering against defined sales goals, owning your pipeline from prospecting through close, and consistently advancing opportunities to drive adoption. You independently manage sales cycles and partner relationships, while collaborating with senior leaders on more complex or large-scale opportunities. Through consultative selling, strategic account management, and disciplined follow-through, you move partners from interest to commitment.
In this role, you will:
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Strategic Account Planning and Sales Execution (50%)
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Consistently build and maintain account management plans and business review with each assigned account to strengthen current program adoption and drive growth in new areas.
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Deeply understand state and district opportunities and challenges to deliver district account plans that provide data-driven, customized solutions to meet state and district needs, with the goal of growing business across your assigned territory.
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Track progress towards meeting goals with the intent of achieving or exceeding individual goals that contribute to the state- and regional-level goals of expanding post-secondary opportunities for students.
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Analyze and assess trends using College Board data sources in assigned territory, planning account activity that aligns with larger state and regional goals.
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Drive consultative, solution-based sales cycles with district leaders, influencing long-term adoption decisions.
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Build and maintain knowledge and expertise in College Board program and service innovations as well as broader K12 educational trends.
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Manage Key Relationships (30%)
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Build and maintain strong relationships with key officials independently or collaboratively with colleagues while continuously identifying new opportunities to cultivate partnerships.
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Conduct necessary outreach to existing, new and previous state/district partners.
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Leverage strategic consultative discussions to plan and help conduct workshops and professional learning for K-12 constituent groups.
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Coordinate with district leadership and internal CB teams to deliver support necessary to successfully implement selected CB programs and services.
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Deliver Consistent Sales Data and Insights & Projects (20%)
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Utilize Salesforce CRM to monitor progress toward goals, account management, and opportunity management to support ongoing coaching as well as individual, regional, and divisional goal attainment.
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Share wider sales strategies, insights and innovations regionally and divisionally to accelerate CB’s growth, reach, impact and culture.
Qualifications
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3–5+ years of professional experience in education, sales, or a related field.
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Interest in and commitment to a sales career path, including comfort with owning a pipeline, meeting goals, and driving partners toward adoption decisions.
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Motivation to achieve and exceed sales goals, with a proactive approach to advancing opportunities and closing deals.
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A strong achievement orientation, with a track record of setting and attaining ambitious goals.
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Ability to build and sustain meaningful relationships across diverse stakeholder groups.
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Strong organizational and prioritization skills, with the ability to manage multiple time-sensitive projects simultaneously.
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Experience using CRM systems such as Salesforce (preferred).
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A Bachelor’s degree.
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Willingness to travel frequently, up to 40–50%, and maintain a valid driver’s license.
Requirements
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A passion for expanding educational and career opportunities and mission-driven work.
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Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions.
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Clear and concise communication skills, written and verbal.
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A learner's mindset and a commitment to growth.
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A drive for impact and excellence.
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A collaborative and empathetic approach.
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Authorization to work in the United States.
Benefits
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A meaningful career, a supportive team, and a comprehensive package designed to help you thrive.
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Competitive compensation grounded in qualifications, experience, impact, and the market.
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Base salary plus variable compensation tied to the achievement of sales goals.
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Transparent conversations about compensation, benefits, and work culture.