Role Description
The Area Sales Manager is responsible for driving profitable sales growth within the assigned area, with a strong focus on new business development, customer acquisition, and market expansion. The role requires a proactive hunting mindset, combining strong field presence, commercial drive, and disciplined execution to identify opportunities, win new business, and grow market share. This is a sales specialist level position with direct ownership of territory development and customer growth.
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Drive profitable sales growth within the assigned area through active customer development and strong commercial execution.
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Identify, pursue, and win new business opportunities across the territory.
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Expand market presence by building relationships with new customers, distributors, workshops, and other relevant business partners.
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Develop and implement area sales plans with a strong focus on business acquisition and revenue growth.
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Build a healthy sales pipeline and maintain disciplined follow-up on leads, prospects, and commercial opportunities.
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Increase share of business with existing customers while actively targeting new accounts.
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Monitor market trends, customer needs, competitor activity, and pricing developments to identify growth opportunities.
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Support commercial negotiations, pricing discussions, and customer agreements in line with company guidelines.
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Prepare sales forecasts, pipeline updates, and regular performance reports.
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Coordinate closely with customer service, supply chain, marketing, finance, and other internal teams to support execution and customer satisfaction.
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Support product launches, promotional activities, and local market initiatives that drive commercial growth.
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Follow up on customer issues, claims, and commercial matters to ensure timely resolution while protecting the customer relationship.
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Represent the company professionally in the market and act as a strong commercial ambassador for the business.
Qualifications
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University degree in Business, Sales, Marketing, or a related field is preferred.
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Relevant experience in sales, field sales, business development, or commercial roles.
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Experience in automotive (aftermarket, industrial, or related commercial environment is an advantage).
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Proven ability to identify opportunities, develop prospects, and convert them into business results.
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Proficient in Excel, spreadsheet data, and analysis.
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Strong commercial drive and customer-facing energy.
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Good analytical, organizational, and territory management skills.
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Ability to work effectively across functions in a matrix environment.
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Strong communication, negotiation, and relationship-building skills.
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High level of ownership, persistence, and follow-through.
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Willingness to travel as required within the assigned area (approx. max. 2 days per week - depends on location).
Benefits
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Quarterly bonus.
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Remote work possibilities (accommodation in UK is a must have).
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Car benefit.