[Hiring] Appointment Setter / SDR @Somewhere

Role Description

You open doors for a commercial kitchen services company. You call owners, chefs, kitchen managers, and facilities directors across the US, open with a problem they already have, ask two or three questions that surface a cost and a deadline, and book an on-site walk-through for the local team to run.

You do not close, you do not price, and you do not build your own lead list for the first 90 days. We supply the lists, the scripted opener, the call grading, and the coaching. You supply the phone presence, the discipline, and the ask.

This is peer-to-peer selling with busy operators, not a scripted read. The people who succeed here sound like someone who has run a kitchen or sold into one, ask before they pitch, and ask for a day and time on every conversation.

You will work with two Filta territory owners to double feedback and ensure both territories have sufficient capacity to fulfill the appointments you set. The expectation is a 50/50 split on average over a week; specific times and dates are details to work through during onboarding.

What You Will Do

• Open every conversation with a problem, not a pitch.
• Run discovery on every live conversation.
• Ask for the walk-through twice.
• Turn a "no" into a next step.
• Work a cadence, not a phone book.
• Lead with FiltaClean & position FiltaFry.
• Log and manage tech tools.
• Take coaching and change behavior.

What Counts as a Qualified Appointment

• Named Contact: Title authorizes kitchen spend, confirmed on the call.
• Specific Schedule: A specific date and start time—not a week, not "anytime."
• Confirmation: Confirmation email sent and acknowledged before the call ends.
• Scope Data: At least one scope input captured (fryer count, equipment list, last deep-clean date, or current pricing).

The Numbers

• Dials Per Day: 150+ dials (5–6 hours of active dialing), Monday – Friday.
• Primary KPI: 2–3 qualified on-site walk-throughs booked per week per territory.
• Cadence: 6 touches minimum on every number before it retires.
• Calling Windows (US Eastern): 5:30–10:00 AM and 2:00–5:00 PM.
• South Africa Equivalent: 11:30 AM–4:00 PM SAST and 8:00–11:00 PM SAST.
• 30-Day Review: Opener quality, discovery questions per call, asks-for-a-time per conversation, and booked walk-throughs.

What We Provide

• Targeted Lists: Trigger-based lead lists ranked by fryer density and recent health-inspection citations.
• Scripting: Scripted opener and talk track rehearsed word-for-word for the first two weeks.
• AI Feedback: AI grading on every recorded call with a daily written readout.
• Coaching: Live 20-minute role-play with a coach, three times a week.
• Tech Stack: Quo dialer and phone number, HubSpot CRM, Zoom, and a Claude AI workspace.
• Sales Assets: Warm reference accounts and before/after photo proof to reference on calls.

Must-Haves

• Consultative Selling: Consultative, discovery-led phone selling (B2B outbound).
• Proven Track Record: A booked-appointment record stated in numbers.
• Objection Handling: Rebuttal-driven objection handling.
• Strong Phone Presence: Confident, peer-to-peer presence with owners, chefs, and GMs.
• High Output: Sustained outbound volume without avoidance.
• Additive Coachability: Ability to take a note and execute it on the very next call.
• Self-Direction: Self-directed remote worker who raises technical blockers within the hour.
• CRM Discipline: Same-day HubSpot logging and comfortable with dialers.
• Language: Native-level English that is credible and natural with US commercial kitchen buyers.

Nice-to-Haves

• Industry Experience: Foodservice, restaurant, hospitality, or facilities-services background.
• Target Accounts: Experience selling a recurring service to multi-unit operators.
• Tools: Prior experience using HubSpot and Claude AI.

How to Apply — Read This Before You Submit

• Record a 60-second voicemail as if you were cold-calling a restaurant owner about grease build-up on the fry line and attach the audio file to your application.
• State your numbers in your cover note: meetings booked per week in your last outbound role and dials per day.
• Expect a live mock cold call in the interview.