Role Description
We're looking for an experienced Appointment Setter (LinkedIn Outreach) to support a founder with LinkedIn prospecting, relationship-building, lead qualification, and booking qualified sales calls. This is a sales-focused role, not recruitment outreach or general social media management. The goal is simple: identify the right prospects, start genuine conversations, qualify their interest, and get qualified prospects onto the founder's calendar.
What You'll Handle
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Monitor and respond to LinkedIn DMs from prospects and connections
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Build genuine relationships with potential clients through personalized LinkedIn conversations
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Identify and qualify prospects based on a clearly defined ICP
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Apply additional screening beyond what Valley surfaces, filtering on business ownership, revenue range, age bracket, and educational background before starting a conversation
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Recognize buying signals, urgency, and whether someone is genuinely ready for a sales conversation
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Prospect people who engage with the founder's LinkedIn content
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Source prospects from followers, competitor audiences, Substack subscribers, referrals, and existing communities
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Send connection requests and initiate personalized LinkedIn outreach
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Manage follow-ups and nurture conversations until prospects are ready for the next step
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Revive and follow up on older conversations that have gone quiet, including ones outside the recent activity window
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Keep prospect information and outreach activity organized
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Support and monitor outreach campaigns in Valley
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Provide clear daily updates on outreach activity, conversations, and booked calls
Podcast Guest Coordination
The founder is relaunching a monthly CEO interview series in 2027. Once it's live, this role will also cover guest coordination: confirming attendance, sending prep materials and dossiers ahead of time, chasing reschedules and drop-outs, and handling post-interview follow-up.
What Success Looks Like
We're not looking for someone who measures success by how many DMs they send. Success means booking qualified meetings with prospects who genuinely fit the ICP and have a reason to buy. The target is approximately 10–20 qualified meetings within the first 90 days.
Qualifications
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2+ years of SDR, appointment setting, BDR, or similar sales experience
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Proven experience using LinkedIn for B2B prospecting and appointment setting
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Strong at turning cold/warm LinkedIn conversations into qualified sales calls
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Excellent written English
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Sophisticated written communication suitable for C-level executives and business owners
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High EQ and strong conversational judgment
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Understands qualification; not everyone who responds should be booked
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Comfortable identifying buying signals, objections, and urgency
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Strong and consistent with follow-ups
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Proactive and able to work independently
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Comfortable providing daily updates via Slack
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Organized and reliable
Requirements
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Important: Recruitment-only LinkedIn outreach experience is not enough for this role. We specifically need someone with experience prospecting potential clients and booking sales calls.
Benefits
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Remote work
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Part-time | 20 hours/week | Monday–Friday
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Required overlap is EST; the founder is online from 8am and runs daily check-ins first thing
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Compensation: $440 - $704
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This is initially expected to run through January 2027, with potential for more depending on performance and the podcast launch.
Bonus
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Experience using Valley
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Experience selling coaching, consulting, masterminds, or other high-ticket services
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Experience prospecting founders, CEOs, and business owners
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Experience with relationship-driven or social selling on LinkedIn
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Journalism, media, or interview-based background
Role Details
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Remote | Part-time | 20 hours/week | Monday–Friday
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Required overlap is EST. The founder is online from 8am and runs daily check-ins first thing, so you need to be available and responsive in the mornings.