[Hiring] Account Manager, Brand Merchandise – Beer @BDA

Role Description

In this role, you are both strategic and sales-driven to manage and grow a portfolio of high-value enterprise and hybrid accounts within the branded merchandise industry. This role requires a deep understanding of the promotional products space, strong enterprise-level relationship management, and a proven ability to drive revenue growth through strategic planning, value-driven selling, and cross-functional collaboration.

You must be both a strategist and a closer and thrive on expanding client relationships, exceeding sales goals, and delivering creative solutions that align with brand compliance and client marketing objectives.

Location: Preferred residence within New Jersey, New York (Metro), or Philadelphia area

Key Responsibilities

• Strategic Sales & Account Growth
  • Prepare and maintain an actionable strategic account plan using the OST model (Objective, Strategy, Tactics) for all assigned accounts focused on quarterly budget attainment (profit and margin results).
  • Own and exceed sales and margin goals across assigned accounts.
  • Identify new opportunities within existing accounts to drive incremental revenue through strategic prospecting and relationship building.
  • Act as a trusted advisor to clients, aligning merchandise strategies with their broader marketing and brand objectives.
  • Lead Quarterly Business Reviews (QBRs) and Account Business Reviews (ABRs), delivering insights, performance metrics, and strategic roadmaps.
  • Forecast revenue and contribute to long-term strategic planning for key accounts.
  • Ensure data hygiene guideline compliance. Manage all opportunities, tasks, and key performance indicators to prescribed guidelines through insights from Salesforce CRM, promo and program performance analysis, and proactive recommendations.
• Client Relationship & Brand Stewardship
  • Build and maintain strong relationships with client stakeholders, serving as the primary point of contact.
  • Ensure full compliance with brand guidelines, contracts, and program standards.
  • Deliver proactive, solutions-oriented support to meet evolving client needs, acting as both consultant and problem-solver.
• Cross-Functional Collaboration
  • Work closely with Creative, Merchandising, Programs, Sales Ops, Supplier Relations, and other internal teams to deliver a best-in-class client experience.
  • Develop merchandise strategies that reflect market trends and elevate the client’s brand.
  • Coordinate and manage multiple complex projects with varying scopes, timelines, and logistical considerations.
• Operational Execution
  • Ensure client pre-sale, order and approval processes, supplier compliance standards and production timeline expectations are met.
  • Ensure all project communications, updates, and deliverables meet client and internal expectations.
  • Accurately log and manage account activity in Salesforce to ensure full pipeline visibility and performance tracking.
• Client Events & Onboarding
  • Successfully onboard new enterprise clients, ensuring a smooth and strategic launch.
  • Coordinate and attend client events as needed, ensuring high satisfaction and brand alignment.
  • Participation in departmental and other meetings as required.
  • Other duties as assigned by direct manager, sales leadership and/or executive team.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in the branded merchandise/promotional products industry preferred.
• 3+ years of beer supplier or distributor experience is required.
• 2+ years of experience in the North Eastern beverage industry experience strongly preferred.
• Proven track record of sales success and strategic account growth.
• Exceptional communication skills — written, verbal, and interpersonal.
• Highly detail-oriented with strong organizational and project management skills.
• Comfortable working independently and collaboratively in a fast-paced, dynamic environment.
• Strong judgment, professionalism, and ability to navigate sensitive client interactions.
• Proficient in Microsoft Office Suite; Salesforce experience strongly preferred.
• High level of curiosity, accountability, and a proactive, solution-oriented mindset.
• Ability to manage multiple priorities in a fast-paced, client-focused environment.

Benefits

• Base salary range: $70,000 to $85,000 plus incentive compensation.
• Robust PTO; vacation, a paid volunteer day, holidays and summer Fridays.
• Medical, dental, vision, life, and AD&D insurance.
• 401k; tuition reimbursement, mental health and financial wellness programs.
• Professional development opportunities including tuition reimbursement.
• Certain revenue-generating positions may be eligible for incentive compensation.

Company Description

BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.