[Hiring] Account Manager @The Shelf Influencer Marketing Agency

Role Description

Influencer Marketing Campaigns: Oversee end-to-end campaign execution—from influencer outreach and contract negotiation to final reporting.

AI-Enhanced Workflow: Use AI tools (e.g., ChatGPT) to proofread, generate briefs, and streamline repetitive tasks.

High Standards of Independence: We don’t micromanage. You’ll need excellent time management, attention to detail, and the ability to meet deadlines consistently.

Note: We are hiring at two levels (AM3 or AM4). You will indicate which level you’re applying for based on your experience and comfort handling complex campaigns.

Core Responsibilities

• Campaign Execution:
  • Draft and proofread contracts, client briefs, and outreach emails (AI is a support, not a substitute).
  • Regularly check for accuracy and clarity before sending final deliverables.
• Client & Influencer Communication:
  • Respond to 100% of emails within 24 hours.
  • Provide clients with updates via agendas, weekly summaries, and thorough follow-ups.
• Attention to Detail & Quality Control:
  • Double-check all briefs, content approvals, and reports for errors, data inaccuracies, or missing information.
• Timeliness & Independence:
  • Keep an organized to-do list; proactively offer solutions for potential issues.
  • Manage deadlines without external reminders.
• AI Adoption & Process Improvements:
  • Embrace new AI tools and share successful prompts with the team.
  • Continuously look for ways to refine SOPs and enhance campaign outcomes.
• Influencer Relationship Management:
  • Build strong, trust-based relationships with influencers, ensuring brand alignment.
  • Frequently monitor influencer content for quality, brand adherence, and performance.
  • Collaborate on strategy refinements, provide feedback, and communicate updates or pivots to clients.

Two Levels of Expertise: AM3 vs. AM4

• AM3 (Mid-Level):
  • Experience: 2–3+ years in influencer or digital marketing.
  • Guidance: Mostly independent but may seek feedback on trickier tasks or complex client demands.
  • Time & Workload: Comfortable handling multiple mid-tier campaigns, leveraging AI to minimize manual tasks.
  • Problem-Solving: Resolves most routine challenges independently; escalates major issues with proposed solutions.
  • Growth Path: Over 90 days, you’ll reduce manager involvement to only the truly complex or high-level matters.
• AM4 (Senior):
  • Experience: 4–5+ years running high-budget, complex campaigns with minimal supervision.
  • Autonomy: Operates almost entirely independently; manager involvement is mostly for strategic alignment.
  • Advanced Client Management: Navigates demanding client expectations, proposes strategic pivots, and manages large-budget accounts.
  • Mentorship: Coaches AM3s and junior team members on campaign execution and advanced AI strategies.
  • Strategy & Upsell: Anticipates fires before they escalate, offers multi-layered strategies, and seeks growth opportunities for the agency.

Potential Challenges & Expectations

• High-Volume, Fast-Moving Projects: Multiple simultaneous campaigns with tight deadlines.
• Demanding Clients & Influencers: Large budgets, unique contract terms, and one-off requests are common.
• Self-Sufficiency:
  • AM3: Some guidance is normal early on but you’re not new to the basics.
  • AM4: Essentially the final authority on day-to-day tasks, escalating only for major issues.

Key Performance Indicators (KPIs)

• Communication:
  • 100% email response rate within 24 hours.
  • AI-assisted proofreading that minimizes errors.
  • Clarity and concise organization in decks and reports.
• Quality & Accuracy of Deliverables:
  • Error-free briefs, contracts, and reports.
• Timeliness & Deadlines:
  • Manage influencer onboarding, approvals, and final reporting without missing milestones.
• Manager Oversight:
  • AM3: Diminishing check-ins as competence is proven.
  • AM4: Minimal or no day-to-day supervision.

Culture & Attitude

• No Micromanagement: We value self-driven individuals.
• Collaboration: Work closely with creative, paid media, and cross-functional teams to ensure cohesive campaign strategies.
• Accountability: Own your tasks and mistakes; proactively flag potential issues.
• Adaptability: Be eager to learn and experiment with emerging AI tools.