Role Description
This is a pure hunting role (100% new business) focused on acquiring enterprise retailers as new customers. The Account Executive drives all top-of-funnel efforts, creates executive-level engagement, and leads complex, multi-stakeholder sales cycles across some of the world’s largest retail organizations.
Key Responsibilities
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New Business Development (100% Hunting)
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Identify, target, and win new enterprise retail accounts nationwide.
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Build and execute a strategic go-to-market and territory plan focused exclusively on net-new logo acquisition.
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Engage senior retail decision-makers through proactive outreach, networking, and industry events.
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Tailor messaging and solution positioning to each retailer’s operational and strategic priorities.
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Enterprise Sales Execution
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Lead full-cycle enterprise sales engagements from prospecting through contract closure.
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Deliver compelling presentations and solution demonstrations showcasing Badger’s automation and analytics capabilities.
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Build strong relationships with C-suite leaders, operations executives, merchandising teams, and digital transformation leaders.
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Manage long, complex sales cycles involving cross-functional coordination and multi-million-dollar deal structures.
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Cross-Functional Collaboration
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Partner with engineering, product, marketing, commercial, and operations teams to ensure alignment on feasibility and customer needs.
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Provide customer and market insights that support product direction and strategic planning.
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Drive internal coordination for pilots, technical evaluations, trials, and deployment planning.
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Market & Industry Expertise
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Maintain a deep understanding of large-scale retail operations and challenges, including labor constraints, pricing accuracy, hazard detection, shelf visibility, and inventory performance.
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Stay current on trends in retail automation, robotics, AI, and in-store data intelligence.
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Represent Badger Technologies at conferences, trade shows, and executive forums.
Qualifications
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Bachelor’s degree in business, marketing, technology, communications, or related field.
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8 years of experience in enterprise B2B sales with a strong track record as a high-performing hunter, preferably within automation, AI, or technology.
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Demonstrated success selling into large, complex retail organizations or similarly sophisticated enterprise environments.
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Experience running long, complex, multi-stakeholder sales cycles and closing high-value deals.
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Strong executive presence, communication skills, negotiation capability, and strategic storytelling ability.
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Ability to build trust, influence cross-functional teams, and drive organizational alignment.
Benefits
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Competitive Base Salary
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Quarterly Bonuses
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Medical, Dental, Prescription Drug, and Vision Insurance with HRA and HSA options
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401K Match
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Employee Stock Purchase Plan
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Paid Time Off
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Tuition Reimbursement
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Life, AD&D, and Disability Insurance
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Commuter Benefits
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Employee Assistance Program
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Pet Insurance
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Adoption Assistance
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Annual Merit Increases
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Community Volunteer Opportunities