Role Description
Steer is building one of the fastest-growing GTM engines in automotive SaaS, and we’re launching a dedicated Mid-Market segment. We’re looking for a Mid-Market Account Executive to own a new business with full-service auto repair groups running 4–10 locations.
These are serious operators. They’ve built multi-million-dollar businesses, they’ve seen plenty of vendors, and they buy on results. You’ll run consultative, multi-stakeholder deals with owners, operations leaders, and finance, and you’ll win them with sharp discovery and a business case that holds up.
This is a builder role. You’ll carry a number while helping shape the Mid-Market playbook, and you’ll work directly with our CRO on how this segment grows.
We measure success three ways: MRR added, rooftops added, and how well you build the foundation for the team that follows.
You Will:
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Own the Full Sales Cycle:
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Prospect, run discovery, demo, build the business case, negotiate, and close new multi-location accounts.
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Build Your Own Pipeline:
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Generate pipeline with 4–10 shop groups through outbound, events, and marketing programs.
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Partner with SMB AEs and BDRs on accounts that grow into your segment.
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Sell to the Whole Buying Group:
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Multi-thread across owners, operations directors, marketing managers, and finance, and align them on why Steer and why now.
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Lead With Business Impact:
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Tie Steer to the numbers operators care about: car count, average repair order, customer retention, and location-by-location performance.
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Build the Playbook:
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Help define our Mid-Market ICP, discovery framework, ROI model, and mutual action plans.
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Document what works so the team that follows can scale it.
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Partner Cross-Functionally:
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Work with Customer Success on multi-location rollouts and expansion, and bring customer insight back to Marketing and Product.
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Forecast With Precision:
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Keep HubSpot clean and deliver accurate forecasts.
Qualifications
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3+ years of full-cycle, quota-carrying B2B SaaS sales experience, with a track record of exceeding quota
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Experience closing multi-stakeholder deals and building business cases that win approval
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Strong discovery skills: you diagnose before you prescribe
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Proven ability to build your own pipeline
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Forecasting discipline and strong deal control
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A builder mentality: you create process where none exists and don’t wait to be told what to do next
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Direct, plain-spoken communication that earns the trust of business owners
Requirements
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Experience selling to multi-location businesses (automotive, home services, dental, veterinary, franchise, etc.)
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Automotive aftermarket or shop management software experience
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Experience as the first rep in a new segment or territory
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Familiarity with HubSpot and Nooks
Interview Process
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Initial Screen (Lead Recruiter) – 30 min
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Hiring Manager Interview (CRO) – 45 min
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Career Journey + Critical Thinking Exercise (Head of People) – 60 min
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Mock Discovery + Demo (CRO, [Parker’s title]) – 45 min
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Reference Checks
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Completion of the Wonderlic Assessment before the end of the process (20–30 minutes)
Benefits
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Medical, Dental and Vision insurance within 30 days
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100% employer-paid medical insurance
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Equity package
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Flexible PTO with 15 days minimum
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Generous Parental Leave
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FSA and HSA options
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401(k)
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Learning Stipend
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WFH Equipment
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Chance to work with the latest technology
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A collaborative, high-ownership culture
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Opportunities for development and career growth