Role Description
SponsorUnited is hiring a strategic, enterprise-caliber Account Executive to drive new business within our Brands vertical. This role focuses on marketers, CMOs, and partnership/sponsorship leaders at Fortune 1000 and high-growth consumer companies who use SponsorUnited to find white space, benchmark spend, and negotiate smarter sponsorship deals.
This is a full-cycle, quota-carrying sales role for someone who can sell into senior stakeholders, run a consultative and often complex sales process, and close six- and seven-figure annual contracts. You'll act as a trusted advisor to brand marketing and partnership teams, translating SponsorUnited's data and platform into a clear business case for how they discover, price, and activate sponsorships.
This role carries an uncapped commission, and significant upside for reps who can build pipelines, navigate multi-stakeholder deals, and consistently close.
Key Responsibilities
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Own the full sales cycle for net-new brand accounts from prospecting and qualification through demo, negotiation, and close.
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Build and manage a strategic pipeline of target brand accounts across categories (CPG, financial services, QSR, auto, tech, retail, insurance, etc.), prioritizing accounts with the highest sponsorship spend and white space potential.
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Sell to senior stakeholders—VPs and Directors of Partnerships, Sponsorship, Brand Marketing, and CMOs—often navigating multiple decision-makers and procurement processes within large organizations.
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Run a consultative, insight-led sales process, using SponsorUnited's own data and platform to demonstrate ROI: white space analysis, pricing benchmarks, competitive intelligence, and creative activation examples specific to each prospect.
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Develop and deliver compelling proposals and pricing, structuring deals that reflect account value and multi-year potential.
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Collaborate cross-functionally with Customer Success, Product, Marketing, and Data/Research teams to build account-specific pitches and ensure smooth handoff and onboarding post-close.
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Maintain accurate pipeline and forecasting in the CRM, and report consistently on progress against quota.
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Represent SponsorUnited at industry events, conferences, and networking functions to build relationships and source new opportunities.
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Stay fluent in the sponsorship landscape—deal trends, brand activation strategies, and the competitive intelligence/sales enablement space—to sell credibly and consult effectively.
Qualifications
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5–10+ years of B2B SaaS sales experience, with a track record of consistently meeting or exceeding quota in a strategic/enterprise, full-cycle closing role.
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Experience selling to marketing, brand, or partnership leaders at large or enterprise organizations; sports, entertainment, media, or sponsorship industry experience is a strong plus but not required.
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Demonstrated success running complex, multi-stakeholder sales cycles with average deal sizes in the mid-five to six figures (or higher).
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Consultative selling ability—comfortable using data and insights (not just a feature pitch) to build a business case and challenge prospects' thinking.
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Strong business acumen and executive presence, with the ability to speak credibly to CMOs and VP/Director-level marketing and partnership leaders.
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Proven pipeline generation skills—this role is not purely inbound; you should be comfortable prospecting and building your own book of target accounts.
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CRM discipline and forecasting rigor (Salesforce or similar).
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Passion for sports, entertainment, or sponsorship marketing is a genuine advantage given the domain and customer base.
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Bachelor's degree or equivalent experience.