Role Description
This is a build role focused on driving new logo business within the equipment rental space of the heavy equipment dealership industry. We want someone who understands the operational realities of rental businesses, including:
-
Fleet utilization
-
Downtime
-
Service coordination
-
Contract management
-
Billing
-
Inventory visibility
-
Profitability drivers
If youโve worked in or around equipment rental operations and can confidently engage dealership and rental leaders in business transformation conversations, keep reading.
What Youโll Own
-
Build New Business & Expand Strategic Accounts:
Focused on driving net-new business across targeted dealer groups and rental organizations, while identifying opportunities to grow within existing customer accounts.
-
Lead Business Conversations:
Help dealerships rethink how they manage rental operations, improve utilization, streamline workflows, and increase profitability.
-
Run Full-Cycle Sales:
Own the process from first outreach through signed agreement, including discovery, demos, business case development, negotiation, and close.
-
Build Executive Relationships:
Engage Dealer Principals, Rental Managers, General Managers, CFOs, and operational leaders across dealership organizations.
-
Drive Customer Experience Transformation:
Improve operational visibility, communication, and responsiveness to position VitalEdge Technologies as a strategic partner.
-
Own Territory Strategy:
Identify target accounts, create territory plans, and execute with a high level of autonomy and accountability.
-
Represent VitalEdge Technologies:
Attend trade shows, onsite meetings, and industry events while serving as the face of the company within your market.
What Success Looks Like
-
Consistently building and maintaining qualified pipeline
-
Closing net-new logos in competitive environments
-
Becoming a trusted advisor to rental and dealership leaders
-
Creating momentum and market awareness within your territory
-
Exceeding revenue and customer acquisition goals
Qualifications
-
3โ7+ years of experience in equipment rental, heavy equipment dealerships, construction technology, or B2B software sales
-
Strong understanding of rental operations and dealership workflows
-
Proven ability to prospect and win new business
-
Comfortable selling to executive and operational stakeholders
-
Strong consultative selling and discovery skills
-
Ability to translate operational pain points into business value
-
High ownership mentality and self-driven approach
Requirements
-
Experience selling SaaS or operational software (preferred)
-
Familiarity with ERP, DMS, telematics, fleet, or rental management systems (preferred)
-
Existing relationships within the heavy equipment or rental industry (preferred)
Benefits
-
Remote-first role with ~30โ40% travel
-
Large, high-growth territory
-
Competitive base salary + uncapped commission
-
Strong support from leadership, product, and delivery teams
-
Opportunity to help modernize rental operations across the industry
Company Description
Weโre not just another software company. Weโre deeply connected to an industry thatโs evolving quickly, and rental operations are at the center of that transformation.
This is an opportunity to combine rental industry expertise with business development in a role where your operational knowledge actually matters.
If you want a role where:
-
Your experience gives you credibility
-
You can make a measurable impact
-
Youโre trusted to run your business
-
Your results directly drive growth
VitalEdge is an Equal Opportunity Employer.