Role Description
The Senior Vice President, Outside the Base Sales is responsible for leading the strategy, execution, and performance of the new customer sales function. This role drives net-new revenue growth through effective sales strategy, disciplined sales processes, use of artificial intelligence and data-driven insights, and strong cross-functional collaboration. The SVP leads high-performing teams, strengthens market position, improves win rates, and delivers revenue and profitability objectives while advancing efficient and scalable sales practices.
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Lead the strategy and execution of the outside-the-base sales function to achieve net-new revenue, bookings, and profitability goals.
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Establish sales quotas, territory strategy, account planning expectations, and product mix priorities aligned with business objectives.
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Lead, develop, and hold accountable sales leaders and teams responsible for acquiring new customers.
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Develop accurate sales forecasts, pipeline reporting, and performance metrics to support strategic planning and executive decision-making.
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Drive disciplined adoption of sales processes, methodologies, technologies, and tools to improve pipeline health, forecast accuracy, and conversion rates.
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Assess market conditions, customer needs, and competitor activity within the ambulatory healthcare market to inform sales strategy and positioning.
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Partner with Marketing, Product, Sales Operations, and other cross-functional teams to develop and execute go-to-market strategies for new customer acquisition.
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Build and maintain executive-level relationships with prospective clients and support complex sales opportunities.
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Guide teams in the development and delivery of effective sales presentations, proposals, and solution-based selling strategies.
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Identify opportunities to improve sales productivity and decision-making through the use of automation, analytics, and artificial intelligence-enabled sales tools.
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Evaluate and support adoption of artificial intelligence capabilities that enhance lead prioritization, customer engagement, sales coaching, and forecasting effectiveness.
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Use data insights and artificial intelligence-enabled recommendations to improve resource allocation, pipeline quality, and overall sales execution.
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Contribute to enterprise-level strategic initiatives related to commercial growth, market expansion, and customer acquisition.
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Travel up to 50%.
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Perform other duties that support the overall objective of the position.
Qualifications
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Bachelorโs degree in Business, Healthcare Administration, Marketing, or a related field.
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Masterโs degree or MBA preferred.
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Completed Miller Heiman Sales Process is a plus.
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Any combination of education and experience which would provide the required qualifications for the position.
Requirements
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12+ years of progressive sales experience, including significant healthcare-related sales experience.
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5+ years of recent leadership experience in a sales-driven environment.
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Experience developing and executing sales strategies, systems, and processes that support revenue growth.
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Experience leading new business acquisition efforts and complex sales cycles.
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Experience leveraging sales technology, analytics, and data-informed practices to improve sales effectiveness.
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Experience with artificial intelligence-enabled sales tools preferred.
Knowledge, Skills & Abilities
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Knowledge of enterprise sales strategy, new business development, and market expansion practices.
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Ambulatory healthcare market dynamics and competitive landscape.
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Sales forecasting, pipeline management, territory planning, and performance analytics.
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Sales methodologies and structured sales processes.
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CRM systems and standard business productivity tools.
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Emerging sales technologies, including analytics, automation, and artificial intelligence applications relevant to commercial effectiveness.
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Skill in executive leadership and team development.
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Strategic planning and sales execution.
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Influencing, negotiation, and consultative selling.
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Executive communication, presentation, and relationship management.
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Analytical thinking, business judgment, and decision-making.
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Evaluating and applying technology to improve sales productivity and performance.
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Ability to drive net-new customer growth through effective sales leadership and disciplined execution.
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Translate business strategy into measurable sales objectives and operational plans.
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Build credibility and influence with internal and external executive stakeholders.
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Lead effectively in a fast-paced environment while managing multiple priorities and deadlines.
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Use data, analytics, and artificial intelligence-enabled insights to evaluate performance, identify opportunities, and improve results.
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Promote adoption of tools and processes that improve the efficiency and effectiveness of the sales organization.