Role Description
We are hiring a Senior Operations Manager, Growth to own and scale our paid acquisition engine within Snorkelβs rapidly growing Data-as-a-Service (DaaS) business. This role reports to the Head of Supply and is responsible for turning ad spend into qualified, domain-matched contributors while maintaining a sustainable cost to acquire.
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Own and execute the end-to-end paid acquisition strategy for sourcing expert contributors across specialized domains.
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Manage ad channel strategy across LinkedIn and other paid channels β including ad deployment, budget allocation, audience targeting, and creative iteration.
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Work with engineering and analytics to ensure proper data attribution across all channels and campaigns, while driving deeper understanding around organic traffic.
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Align with associates and coordinate with cross-functional partners to ensure rapid deployment and updates to campaigns.
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Shift our operating model from reactive to proactive: develop clear growth signals from sales pipeline data, translating confirmed demand and unconfirmed opportunities into actionable sourcing targets by domain.
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Design and own the growth operations dashboard in partnership with Analytics, covering marketing-layer metrics (impressions, clicks, cost per sign-up) and platform-layer metrics (activation rate, CAC, domain match rate).
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Manage weekly campaign performance reporting: flag underperforming campaigns, recommend budget reallocation, and surface spend efficiency trends to leadership.
Qualifications
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5+ years of experience in growth operations, performance marketing, demand generation, or related roles in high-growth or operationally complex environments.
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Proven experience managing paid acquisition campaigns at scale β ideally across LinkedIn, job boards, or talent/marketplace platforms.
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Experience building demand forecasting models, including scenario-based planning (conservative/base/aggressive).
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Strong analytical skills using SQL.
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Track record of managing or coordinating cross-functional teams to execute campaign operations at speed.
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Prior experience with operations-heavy business models such as marketplaces, on-demand services, staffing, or workforce platforms.
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Ability to bring structure and clarity to ambiguous problem spaces β comfortable building processes from scratch in imperfect systems.
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Excellent written and verbal communication skills, with experience presenting spend efficiency and growth metrics to senior stakeholders.
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Entrepreneurial mindset with high ownership, strong prioritization skills, and a bias toward action.
Requirements
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Manage ad channel strategy across LinkedIn and other paid channels.
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Work with engineering and analytics to ensure proper data attribution.
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Align with associates and coordinate with cross-functional partners.
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Design and own the growth operations dashboard.
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Manage weekly campaign performance reporting.
Benefits
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Salary range: $160,000 - $200,000 USD.
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Equity compensation in the form of employee stock options.
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Medical, dental, vision, and 401(k) benefits.