Role Description
The Sales Lead Germany is responsible for leading the national Key Account Management (KAM) team by defining and executing a high‑impact sales strategy aligned with global commercial objectives. Working with a high degree of autonomy, the role requires strong strategic thinking, people leadership, financial acumen, and cross‑functional collaboration to deliver sustainable business growth.
Key Responsibilities
-
Commercial & Strategic Leadership:
-
Define and execute the national sales strategy in alignment with global commercial objectives to drive sustainable revenue growth.
-
Establish and embed Strategic Account Management (SAM) as a core capability, promoting value‑based and partnership‑driven customer engagement.
-
Translate global strategy into clear national priorities, ensuring effective and compliant execution.
-
Team Leadership & Performance Development:
-
Lead, coach, and develop the national sales team through strong field presence and performance‑focused leadership.
-
Foster a high‑performance culture through clear objectives, regular coaching, and continuous capability development.
-
Ensure effective communication, engagement, and succession planning within the sales organisation.
-
Sales Force Effectiveness & Execution:
-
Design and manage sales force structure, territory alignment, target setting, and resource allocation to ensure balanced workload and maximum impact.
-
Drive excellence in field execution using CRM and digital tools (e.g. Veeva) to monitor activity, improve productivity, and generate insights.
-
Promote data‑driven decision‑making through analytics, forecasting, and performance review.
-
Incentives, Budget & Forecasting:
-
Design, implement, and continuously optimise the local sales incentive program in alignment with the Global Sales Incentive Program (GSIP).
-
Manage sales budgets and forecasts, ensuring accurate planning and financial discipline.
-
Monitor performance against targets and implement corrective actions where required.
-
Cross‑Functional Collaboration & Compliance:
-
Collaborate closely with the German Country Lead and cross‑functional partners (Marketing, Medical, Finance) to ensure cohesive, compliant execution of strategies.
-
Champion ethical, patient‑centric, and compliant sales practices at all times.
-
Ensure adherence to local regulations, industry codes, and internal compliance standards.
Qualifications
-
Bachelor’s degree in a scientific or business‑related field
-
Preferred: Advanced degree (MSc, PhD, or MBA)
-
Certified Pharmaceutical Representative according to §75 AMG
Requirements
-
3–5 years’ experience in pharmaceutical sales leadership, including people management, coaching, and performance development.
-
Strong cross‑functional business leadership experience within Sales and/or Marketing.
-
In‑depth understanding of the German pharmaceutical market, including prescription, distribution, and regulatory environments.
-
Proven track record in driving sales growth, managing budgets, and executing incentive and performance programs.
-
Experience using CRM systems (e.g. Veeva), digital engagement channels, and data‑driven sales planning tools.
-
Excellent communication and leadership skills, with a global mindset and strong ethical standards.
Benefits
-
A senior commercial leadership role with the opportunity to shape national strategy and impact patient care.
-
Ongoing leadership development and career growth opportunities.
-
A collaborative, high‑performance culture with strong cross‑functional partnership and global alignment.