[Hiring] Sales Development Representative @Mintago

Role Description

We need an exceptional SDR who will be instrumental in building Mintago’s pipeline, owning a stream of inbound leads while proactively generating your own outbound pipeline. This isn’t a volume-and-pass role - you’ll have to be passionate and proud to craft every conversation and add value at every touch point.

You will work within a driven SDR team, collaborating closely with the wider GTM team, committed to become a market leader in the financial benefits for SMBs space.

What you’ll be doing:

• Hit the ground running, building ICP lists, enrichment flows in Clay, managing a live inbound queue in HubSpot, executing personalised multi-channel campaigns, and booking high-quality discovery meetings for our Account Executives.
• Data-Driven Prospecting & Segmentation: Build and maintain highly targeted prospect lists based on ICP, firmographic data, and intent signals.
• Lead enrichment via Clay: Build automated multi-step research workflows, enrich prospect data (emails, LinkedIn profiles, job changes etc.) – normalise everything into a clean CRM.
• Personalised, Multi-Channel Outreach: Execute high-volume outreach, that doesn’t read like high-volume outreach.
• Inbound Lead Management (HubSpot): Own the inbound queue in HubSpot at pace. Qualify MQLs through discovery, convert to SALs and ensure nothing sits untouched.
• Pipeline Generation: Convert cold and warm leads into a rich sales pipeline for the AEs.
• GTM Collaboration: Partner with marketing and sales to refine target personas, provide feedback on market trends or campaign effectiveness.

Qualifications

• Minimum 2 years in a B2B SDR or BDR role, with demonstrable outbound experience. HR, benefits, FinTech or B2B SaaS background strongly preferred.
• Experience in a high-growth, fast-paced, early-stage environment.

Requirements

• Advanced Tooling Proficiency: Proven hands-on experience with modern sales stacks, specifically Clay (lead enrichment) and HubSpot CRM.
• Data-Driven Outreach: Ability to analyse prospect data, interpret buying signals, and adjust outreach strategies based on metrics.
• Market Segmentation: Strong capability to segment target markets by industry, company size, persona, and specific pain points.
• Cold Outreach Mastery: Proven experience in crafting personalised, engaging cold emails and conducting effective cold calls.
• Sales Acumen: Comfortable with BANT or GAP selling frameworks to properly vet leads.

Benefits

• Your choice of work kit (ThinkPad or MacBook Pro).
• Remote work anywhere from the UK.
• Budget for equipment to set up your home office.
• A flexible company discretionary unlimited leave policy + your birthday off.
• Flexible company hours so you can fit your life commitments.
• A £300 yearly budget for your own learning and development.
• Mintago matches your pension contributions up to 4%.
• Private medical insurance (provided by Vitality).
• Life insurance (provided by MetLife).
• Cash plan (provided by Medicash).
• Enhanced Parental Leave that increases with tenure.
• Access to retail & holiday package discounts.
• Access to salary sacrifice benefits across cycle to work, mobile, gym, tech, groceries and EV.

Selection Process

• 15-20 minute initial call with our Head of People.
• 30 minute functional call with our Head of Sales Development.
• A Sales Technical task to be presented to 2 Sales Leaders team.
• A Behavioural Interview with 2 members of our team.