[Hiring] Sr. Program Manager, Retail Brand Expression - Global HOKA @Deckers Brands

Role Description

As the Sr. Program Manager for HOKA Global Retail Brand Expression, you will drive cross-functional alignment and lead the execution of high-impact integrated marketing campaigns and immersive retail experiences. You’ll orchestrate complex, multi-region initiatives, ensuring seamless connectivity across internal teams, external agencies, and global partners. This role is responsible for:

• Program planning
• Workflow management
• Budget and invoice oversight
• Cross-functional communication
• Development and maintenance of scalable program management systems

You’ll champion process improvements that strengthen operational excellence and elevate the team’s ability to deliver cohesive, premium retail brand experiences and key moment activations.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Lead and manage the end-to-end program lifecycle and internal communications for global retail brand campaigns and foundational storytelling across multiple seasons and agencies
• Own and maintain logistics for campaigns and strategic initiatives, including budget planning, marketing agency RFPs, and day-to-day agency relationships
• Act as the primary point of contact for all project stakeholders, ensuring clear communication, managing expectations, aligning feedback, and addressing issues during campaign and activation lifecycles
• Systematize HOKA’s internal processes alongside agency engagement, improving team efficiencies through streamlined communication and scheduling
• Operationalize and integrate multidisciplinary teams, ensuring alignment from concept through production, approvals, proofing, and final asset delivery to regional partners

Qualifications

• Hold a degree in Marketing, Communications, Digital, or a related field; Master’s Degree / MBA a plus
• Bring 10+ years of experience in marketing operations, agency account management, or production
• Demonstrate strong written and verbal communication skills, with excellent presentation abilities
• Thrive in a fast-paced, evolving environment and perform well under pressure
• Proficient in Microsoft Office suite and Asana

Benefits

• Competitive Pay and Bonuses
• Financial Planning and wellbeing
• Time away from work
• Extras, discounts and perks
• Growth and Development
• Health and Wellness

Company Description

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.