[Hiring] Program Manager, Member Acquisition @Twin Health

Role Description

Member acquisition is the engine that brings eligible members into the Twin Health program — and this role sits at the center of making that engine run. As Program Manager, Member Acquisition, you will be the operational backbone of a high-velocity, cross-functional team responsible for getting campaigns out the door accurately and on time, across email, direct mail, paid digital, SMS, and landing pages.

Responsibilities

• Own the campaign calendar. Maintain a consolidated, up-to-date view of all member acquisition campaigns across email, direct mail, paid digital, SMS, and landing pages.
• Drive campaign execution. Manage intake, timelines, QA checkpoints, and launch approvals for acquisition campaigns.
• Coordinate with MarTech on campaign operations. Serve as the primary liaison between campaign strategy and the MarTech team that owns Braze.
• Coordinate with Marketing Operations to ensure content for member acquisition campaigns is delivered in a timely manner and passes necessary approvals and QA steps.
• Run the weekly operating cadence. Facilitate weekly acquisition team meetings, track action items, surface blockers early, and ensure cross-functional commitments are met.
• Maintain documentation and runbooks. Own process documentation for campaign operations, QA standards, and handoff protocols.
• Coordinate mailer production and vendor timelines. Work with vendor partners and internal teams to manage direct mail drop schedules, audience file deadlines, and in-home timing.
• Track performance and surface insights. Monitor daily registration and campaign performance signals.
• Other duties as assigned.

Qualifications

• 2–4 years of experience in program management, marketing operations, project management, or a similar coordination-heavy role.
• Exceptional organizational skills with a demonstrated ability to manage multiple workstreams simultaneously without dropping details.
• Strong cross-functional communicator who can work effectively across Marketing, Technology, Analytics, and Creative teams without formal authority.
• Experience working with project management tools (Jira strongly preferred) and comfort building and maintaining structured campaign tracking systems.
• Familiarity with marketing campaign operations, including email, direct mail, paid digital, or SMS.
• Comfortable with performance data — able to read a dashboard, spot anomalies, and communicate what the numbers mean to stakeholders.
• A bias toward action and ownership — you notice what’s missing, you flag it, and you help fix it rather than waiting to be asked.
• Experience in health tech, digital health, or healthcare preferred but not required.

Requirements

• This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S.
• We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Benefits

• A competitive compensation package in line with leading technology companies.
• A remote and accomplished global team.
• Opportunity for equity participation.
• Unlimited vacation with manager approval.
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents.
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options.
• 401k retirement savings plan.