[Hiring] VP Product Marketing @Cyncly

Role Description

Build the commercial architecture that turns Cyncly's technological innovation into scalable, global commercial success.

As VP Product Marketing & Strategy, you will lead Cyncly's product marketing team — PMMs aligned to our key business units across KBFr, KBFr Small Business, KBFm, WDG, Flooring, Websites, and LATAM. You will report directly to the CMO and serve as the portfolio-level commercial governance authority across the organization.

This role governs how Cyncly's capabilities are segmented, positioned, differentiated, and monetized across all industries, regions, and customer segments — consistently and at scale.

Key Responsibilities

• Lead and develop the product marketing team
• Lead, coach, and grow a distributed team of BU-aligned PMMs
• Define role clarity, development paths, and accountability frameworks
• Foster a culture grounded in commercial rigor, segmentation discipline, and genuine customer empathy
• Attract top product marketing talent as the organization evolves
• Govern the commercial operating model
• Design and enforce segmentation and positioning standards across all BU’s
• Ensure comparability of PMM quality, KPIs, and strategic assets across the portfolio
• Govern Opal and AI instruction frameworks to ensure commercial architecture is consistently encoded in automated systems
• Define and maintain the asset portfolio that constitutes Cyncly's commercial infrastructure
• Own portfolio-level strategic planning
• Partner with BU GMs, Product leadership, and the CMO to define portfolio-level GTM strategy
• Lead market prioritization input into annual planning cycles
• Provide opportunity sizing, segment attractiveness frameworks, and commercial recommendations
• Institutionalize competitive intelligence
• Elevate competitive intelligence from reactive field input to strategic institutional infrastructure
• Govern structured win/loss analysis, differentiation frameworks, and quarterly competitive reviews
• Ensure intelligence actively informs pricing, positioning, and roadmap decisions
• Architect cross-BU expansion and portfolio coherence
• Define cross-sell pathways and expansion logic across BUs
• Govern portfolio-level narrative to ensure Cyncly competes as a unified ecosystem
• Resolve narrative conflicts and prevent positioning cannibalization across the portfolio
• Align cross-functional commercial execution
• Serve as the horizontal governance layer across Product, Sales, Global Integrated Demand, Digital Experience, and Content Marketing
• Define clear decision rights between portfolio-level governance and BU-level execution
• Drive alignment between the buying process and the selling process at every stage

Qualifications

• Proven leadership of a product marketing team in a B2B technology or SaaS environment
• Track record of building and elevating PMM functions — creating structure, governance, and impact where it didn't fully exist
• Experience managing a multi-product or multi-BU portfolio in a global organization
• Fluency across SMB and enterprise buyer journeys, messaging models, and commercial dynamics
• Comfortable in a high-growth, PE-backed environment with pace, commercial focus, and M&A complexity
• Experience with eCommerce-led or self-serve GTM motions is a strong advantage

Skills & Competencies

• Commercial architecture thinking — able to design governance models that impose clarity across a complex, multi-BU portfolio
• Strategic clarity — identifies what matters across competing priorities and translates it into coherent direction
• People leadership — genuine developer of talent in distributed, globally spread teams
• Analytical rigor — uses win/loss analysis, customer research, and competitive data as active decision inputs
• Cross-functional influence — credible and effective working with Product, Sales, Field Marketing, Digital, and C-suite
• Builder's mindset — equally strong in strategy and hands-on execution; drives measurable outcomes

Benefits

• Supportive and nurturing environment
• Flexible and autonomous working environment
• Focus on continual growth of employees
• Diversity of experience and skills is encouraged